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The Smartest Way to Improve your Operational Efficiency

Webinar series for US companies to discuss how they can benefit from the Finnish ecosystemic knowhow and offering

Situational awareness

NEW advantage for US industries

Date: September 15th, 2020, 12 noon ET

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Learn About the Finnish Breakthroughs In Situational Awareness And How They Can Create Value For Your Industry

Situational awareness is a powerful management tool in a fast-paced and complex environment. It allows you to know what is going on in the environment, monitor changes that might otherwise go undetected, and manage risks and optimize resource usage.  

Especially military, aviation and healthcare have used situational awareness for decades. Now, with new disruptive solutions, more and more industries can benefit from these systems: Maritime, forestry, agriculture, insurance, disaster management etc.

Situational awareness solutions combine multiple modern technologies such as satellite imaging, IoT technologies, AI and analytics to provide new value and competitive advantage to businesses.


By providing an up-to-date overview of the current situation and identifying changes in it, a Situational Awareness System allows you to efficiently: ​

  • Optimize resource usage​
  • Manage risks​
  • Limit negative events​
  • Make informed and timely decisions
  • This contributes to your ability to control costs and increase profits.
  • Welcome, Intruduction: Ms. Petra Söderling, Business Finland
  • Developing a Situational Awareness Ecosystem: Mr. Markus Ranne, Business Finland
  • Situational Awareness in an automating world: Mr. Juha-Matti Liukkonen, Director, Reaktor
  • 5G/6G and hyperspectral satellites: Mr. Marko Höyhtyä, New Space Co-creaton manager, VTT Technical Research Centre of Finland Ltd


Smarter Forestry With New Situational Awareness Solutions

Date: September 22nd, 2020,  12 noon ET

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About the webinar: 

New Situational awareness solutions combine multiple technologies such as geographical information systems, satellite data management, artificial Intelligence, hyperspectral imaging etc. to provide operational efficiency and competitive advantage to businesses in forestry.

Situational awareness solutions make it easier than ever to manage, detect and monitor changes in your area. In forest management and wood processing, situational awareness solutions can give you full transparency in your resource decisions. Predicting forest inventory, wood mass, wood species and wood quality etc. can now be done more accurately than with conventional methods. Additionally, situational awareness systems enable a high degree of automation in smart forestry.

Join us in this webinar to find out more about how US companies and organizations can benefit from Situational Awareness solutions.

  • Host: Ms Petra Söderling, Business Finland
  • Smart Space Data for Forestry: Mr Joni Norppa, CEO & Founder, Terramonitor 
  • Use of AI in a powerful GIS solution to give timely and accurate forest inventories: Mr Rolf Schmitz, CEO & Co-founder, Collective Crunch
  • Treewise forest planning for ultimate accuracy – Drone-based and AI assisted forest inventory and planning: Mr Ismo Hippi, Managing Director & Founder, Mosaic Mill
Discover business opportunities in situational awareness solutions and how you can take your business to the next level.


Smarter Maritime with Situational Awareness

Date: September 29th, 2020 12 noon ET

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  • Host: Petra Söderling, Business Finland
  • Maritime Domain Awareness with ICEYE SAR Satellite Imagery: CAPABILITY and VISION – Pekka Laurila, Co-founder, ICEYE
  • Universal Information Exchange for Maritime Logistics – Mr. Jussi Poikonen, Co-founder, AI & Analytics, AWAKE.AI
About the webinar: 

Situational awareness solutions combine multiple technologies such as satellite data, remote sensing, AI and imaging solutions to provide real-time actionable information on maritime activity. There are multiple use cases for SA solutions in maritime operations:

Vessel detection and iceberg monitoring, wave height and wind estimation improve safety and efficiency of maritime operations.

Maritime logistics can be made more efficient and competitive with Smart Port solutions that provide accurate predictions, better decision making between port operations and optimization of resources.

Discover business opportunities in situational awareness solutions and how you can take your business to the next level.

Natural Disaster Management

Situational Awareness, Use Cases in Natural Disaster Management

Date: TBC early 2021

Registration to be opened


  • Host: Petra Söderling, Business Finland
  • Mr. Sami Paihonen, CTO, Savox
  • Mr. Svante Henriksson, CEO and Co-Founder, Hurricane Unwinder
  • Mr. Pekka Laurila, CSO, Co-founder, Iceye
  • Ms. Jane Rygaard Pedersen. Head of Dedicated Wireless Networks, Nokia
About the webinar

Natural disaster management requires risk management and assessment, limiting negative events, making timely and informed decisions and optimizing the use of resources – Situational awareness solutions allow you to do all of these efficiently.

Situational awareness systems combine multiple technologies such as satellite imaging, remote sensing, AI and analytics that in turn make it more efficient than ever to get timely alerts on potential anomalies, respond to emergencies quickly, communicate safely and assess damages.

In this webinar, you can learn more about how Finnish Situational Awereness solutions and New Space Economy companies create value and competitive advantage in Natural Disaster Management. The webinar takes the leadership perspective, what additional value SA can bring to the decision making process and knowledge-based management in situations where stakes are high. The webinar targets companies that have interest in natural resource management, insurance, management of real estate assets, multi-sector companies and systems integrators as well as governmental and municipal agencies.

About the Organizer

Business Finland is the Finnish government organization for innovation funding and trade, travel and investment promotion. Business Finland’s 600 experts work in 40 offices globally and in 16 regional offices around Finland. Invest in Finland is part of Business Finland. Our USA team serves American companies and research partners in making most of what Finland’s technology ecosystems have to offer.


Senior Advisor, North America

Petra Söderling

+1 (408) 464 2911