The concept is based on the unique combination of design-driven prototyping with strong technology development competence. The latter has traditionally been the key asset of the Finnish forest industry, which has been focused on B2B commerce with cost-efficient production technologies.

The goal is to make Finland the source of value-added cellulosic products and business concepts, and to accelerate the transformation of the current large-scale forest industry into a dynamic ecosystem for the bioeconomy, containing both large and small-scale businesses.