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Tourism in Lapland is growing steadily and offers new business potential. The growth comes from international markets, already over half of the annually registered three million overnight stays are international.

Lapland’s attractiveness is based on the unique, arctic nature and its phenomena as well as on solid local know-how. Currently, the biggest growth potential can be found in high-quality accommodation and the sharply growing tourist service sector. Business Lapland presents the facts&figures as well as concrete opportunities in Lapland’s growing tourism industry.

2,4 billion €

Total investment potential up to 2030


Yearly tourism demand:  over 1 billion €

Contact us

Head of Travel and Consumer Business Industry

Hanna Lankinen

+358 40 761 5551

Travel, Regional Cooperation