During the spring of 2019, Visit Finland updated the national principles of sustainable travel with various stakeholders. The update also accounts for the policy issues raised in the international discussion.
The common principles of travel operators are a statement on the following areas:
By signing the ten principles of sustainable travel, we commit to working for a more sustainable Finnish travel industry. We recommend that you make these principles visible in your operations, as they are used to communicate these common goals to stakeholders.
We develop travel in cooperation with other actors in our region and industry. Together we can better impact the future of society and travel. Because we want our region to be a great place to live and visit both now and in the future, we make decisions that are sustainable for future generations, as well. We treat everyone with respect and fairness, and we only conduct fair and honest business.
We protect our region’s environment, landscapes and biodiversity. Our operations do not exceed the carrying capacity of nature, but help to safeguard the opportunities for a good life and the preservation of our region’s clean operating environment. We also take care of the welfare and dignified treatment of our animals.
We preserve the cultural heritage of our region. We aim to present, revitalise, maintain, and strengthen culture genuinely and respectfully. We also understand that cultures have always developed in interaction and learned from each other.
We treat our employees, guests, and the residents of our area equally and with respect, regardless of their background. We consider people’s special needs in our operations. We train, guide and encourage our employees to act responsibly.
We support our region’s products, services and businesses, and our goal is to employ local people. We prefer food made from Finnish raw ingredients. We involve residents and businesses in matters that concern them.
We ensure the safety of our local residents, staff, and guests, as well as compliance with the law and government regulations. When we develop our services and products with a primary focus on quality, we create the conditions for the continuity of our operations.
We make good climate choices and reduce our carbon footprint. We monitor the environmental impact of travel and aim for more efficient use of energy and resources through active measurements.
In our region, we boldly communicate about the responsible actions of travel and future plans and visions. We want Finnish sustainable travel to be known around the world. We are not only open about our successes but also challenges.
We are ready to renew our services and products to keep them in demand in the future. A stable economy and ethical business practices provide the basis for the sustainable development of operations.
We take an active role in promoting and implementing these principles of sustainable travel. We will create a sustainable travel action plan, which will guide us more systematically in the future. We are committed to action and want to learn more in the future, too.