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Helsinki 11.3.2019

China Coaching Day

Itämerenkatu 11-13, 00180 Helsinki


More info

Cuilu Fan

Senior Advisor, Business Finland (at)

Welcome to China Coaching Day organized by Food from Finland! In the past 4 years, more and more Finnish food and beverage companies have been entering China market. While assisting Finnish brands establishing sales and marketing in China, we have realized that only by standing together, Finnish food offerings appears stronger and voice louder in vast China market. Therefore, we hope to help even more Finnish companies successfully export food and beverage products to China. The training provides the opportunity to learn the process and experiences of food export to China. It will also cover topics on e-commerce as a tool to export to China.

The event is free of charge. After the training session there are time slots for individual meetings with the speakers. The coaching is on Monday 11th of March and the individual meetings on Monday afternoon and Tuesday morning. You can book a meeting time upon registration.

Deadline for registrations Monday 4.3.

Contents of the training  

8:30-9:00    Registration and Coffee

Opening words, Ms. Cuilu Fan, Senior Advisor, Food from Finland  

Export license to China, Ms. Riitta Rahkila, Senior Officer, Finnish Food Authority  

Legal perspective on imported food business in China
Mr. Jack Cai, Managing partner, Eversheds Sutherland

  • Doing business in China
  • IPR and business contracts for food companies
  • Business culture differences between China and European countries

Coffee break  

Food and beverage export compliance process to China
Huitong Tong and Qingjing Mao, F-One Supply Chain Management  

12:00-12:45 Lunch break (at your own cost)

Branding and marketing in China, Part 1
Pablo Recio Gracia, Managing Director, Eibens

  • Chinese consumer behavior
  • Food and Beverage sales channels overview

Coffee break  

Branding and marketing in China, Part 2
Pablo Recio Gracia, Managing Director, Eibens

  • Selling through E-commerce
  • Branding and marketing in China

Experience sharing: Fudan iLab MBA program
Niina Hietalahti, Founder & Strategist, Nordic Breakfast Ltd.

15:00-18:00 Individual meetings with the speakers

On Tuesday 12th of March individual meetings with the speakers continue during 9:00-12:00.