Helsinki 4.6.2019

Coaching Day - Middle East

Team Finland house, 10:00-12:00

Porkkalankatu 1, Helsinki


Registration to this event will end on Wednesday 29th of May.

Register here

More information

Hanna-Kaisa Erkkilä
hanna-kaisa.erkkila (at) businessfinland.fi


Roosa Siitonen
roosa.siitonen (at) businessfinland.fi

Welcome to Middle East coaching day to hear about the opportunities awaiting Finnish food & beverage companies in this market!

Food From Finland is arranging a half-day coaching day to give an overview of the Middle East market as well as the challenges, regulatory information, and valuable information regarding the market entry process. The coaching is led by Mr. Manolis Trigkonis, the founder and Managing Partner of Nifor llc, an international strategic business consultancy firm headquartered in Abu Dhabi, UAE.

After the training there is a possibility for an individual meeting with Mr. Trigkonis for a limited number of companies. To make the most out of the short meeting time, we request you to fill out a background information questionnaire for Nifor. The information is used only to prepare for the meetings. The questionnaire will be sent after booking the meeting; if you have not filled out the questionnaire within the given time limits, your meeting time will be given to companies on the waiting list. If all the meeting times are already booked, please contact roosa.siitonen (at) businessfinland.fi

Program for the Day 

9:30 Coffee and registration

10-12 Training session

  • General data Middle East with focus on UAE/KSA
  •  Focus on food and drink market trends and consumption
  • Drivers of consumption and innovation trends (organic/natural/healthy/free from)
  • Horeca sector overview
  • Retail panorama, mainstream retailing chains, key organic chains / premium formats
  • Entry route to the Middle East: key considerations
  • Cultural considerations: Etiquette, time

The role of the Finnish Food Authority in food export to Middle East - Ulla Ollila, Ruokavirasto

12-13 Lunch break (at your own cost)

13 -> One-to-one meetings (20 min)

  • Specific one-to-one meeting sessions, aiming to:
  • Evaluate potential interest in the Middle East
  • Give targeted feedback on range and prospects : companies briefing documents including product information to be sent to Nifor beforehand
  • Recommend best routes to market
  • Answer any of your questions

About the Speaker 

Manolis is a driven senior executive and leader with successful track-record within the B2B, FMCG, Retail and Commodity markets. Multilingual, with a broad portfolio of achievements that include change management, business turnaround, value creation and profit maximisation and the entry into new and challenging market sectors. Manolis has lead successful senior teams representing demand, supply and support in the Middle East and Europe.

Since 2017, Manolis is the founder and Managing Partner of Nifor llc, an international strategic business consultancy firm headquartered in Abu Dhabi, UAE, helping its international partners realize their ambitions growth potential in the Middle East and Globally.