Helsinki 21.3.2019

Coaching Day France

Team Finland house
Porkkalankatu 1, 00180 Helsinki


More info

Hanna-Kaisa Erkkilä

Program Coordinator, Food from Finland

hanna-kaisa.erkkila (at) businessfinland.fi

Coaching Day France

Welcome to France coaching day organized by Food from Finland to hear about the characteristics of the French food market.

The topics of the day include

  • the introduction of the market structure(focus retail + overview food service), trends and drivers, opportunities and challenges
  • valuable information regarding the market entry process
  • individual face to face meetings

The coaching day will be led by Ms. Martine Foulloy and Ms. Harriet Bernot /Set Up Partners from Paris. These ladies have an extensive experience in food business in France, both in buying processes and in introducing and promoting foreign products to the French market. Please see the detailed programme below.

The event is free of charge. After the training there is a possibility for individual meetings with the speakers.

Contents of the training  

9:30 Coffee and registration

10-12 Training session 

  • Retail market overview:
  • General data France: Focus on food and drink trends and consumption
  • Market trends and drivers/evolution of organic/natural/healthy/free from ranges (some brands and private labels), as well as their specific new store concepts
  • Retail panorama with profile for each key player
    • Premium food halls
    • Mainstream retailing chains
    • Key organic chains
  • Entry route to France with pressure points and challenges 
  • Horeca sector overview with a focus on premium offer and Rungis  

12-13 Lunch break (at your own cost)

13 -> One-to-one meetings (30 min)

  • specific one-to-one meeting sessions to assess potential interest on your products and know-how from a French perspective