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Spa, Belgium 24. - 25.11.2021

Connecting Ambitions in Sport & Entertainment 2021

Route du circuit 55, 4970 Spa, Belgium

Contact person in Finland

Ms. Teija Pakanen
Senior Advisor
+358 40 835 9264
teija.pakanen (at)

Live sport & entertainment is becoming the “new order” of the smart media industry as a response to the digital transformation of the media industry which has impacted the production, distribution and reception modes of media content. Enterprise Europe Network organizes the brokerage event during Connecting European Ambitions in Sport & Entertainment conference.

For whom

  • Content Industry
  • Tech industries
  • Policy makers
  • Accademia & Knowledge organisations
  • Associations, Clubs, Leagues
  • Consultancy / Marketing agencies
  • Clusters
  • Public Authorities
  • Consumers
  • Incubators, Accelerators
  • Investors

Why participate

  • Showcase your most favourable products and projects
  • Meet face-to-face new partners and customers
  • Initiate cross-border contacts and cooperation
  • Find new commercial/technological/research partners
  • Present, discuss and develop new projects


  • Live Sport / e-sport : Broadcasting reaching out to people /Building communities/SportsTech
  • Smart Venue : performance monitoring, media coverage, data management, fan experience and connectivity, security
  • Smart City : mobility, event management and logistics, communication, security, Sport & entertainment in cities
  • Speech to text / text to Speech (application for disabilities )
  • Activating employers / employees. innovative approaches for vitality @work:
  • Smart sport tourism
  • Gamification in sports Exergaming / E-Sport (AR/VR)
  • Digitalisation of sports/measuring sport performance
  • Data as driver for innovation in sport and active healthy lifestyle
  • Business acceleration in sports and healthy active lifestyle
  • Sport talent recognition and development
  • Image compression techniques


  • The matchmaking event organized by Enterprise Europe Network is free of charge
  • However, for the conference a participation fee is mandatory to get access to the conference venue. Participants cannot attend the matchmaking without paying the conference fee
  • 50€, access to only brokerage event
  • 250€, 1-day access to Connecting European Ambitions in Sport & Entertainment conference
  • 600€, 4-day access to Connecting European Ambitions in Sport & Entertainment conference

More information