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Online 14.10.2021

Overview of The UK Fintech Landscape – Insights for Finnish Fintechs

Welcome to our webinar on Oct 14th 11.00 – 12.30 EEST. The goal of the webinar is to present various ways to enter the UK fintech ecosystem. A go-to-market report will be published and shared to participants after.

Register here by 12.10.



Business Finland, UK
Perry Le Dain, Senior advisor, Business Finland UK
perry.ledain (at)

Digital Trust Finland program
Kirsi Kokko, Head of Digital Trust Finland
kirsi.kokko (at)

Webinar practicalities
Julia Reponen, Program Coordinator, Digital Trust Finland
julia.reponen (at)

The webinar will provide a ‘first view’ of the post COVID state and future trends of the UK market, specifically through the lens of a fintech company.

The UK is a large, dynamic and complex market with many subtleties but with the right research and preparation it will present itself as the top destination to access multinational customers, partners, growth capital and exceptional talent.


Finnish fintech companies that wish to enter the UK market, and cybersecurity companies interested in fintech in the UK.


  • Webinar introduction by Perry Le Dain, Business Finland Senior Advisor in UK and Kirsi Kokko, Head of Digital Trust Finland program.
  • The UK market: the best place for fintech companiesMatt Davies, Head of Global Brand Strategy and Ben Brabyn, Business Development and Ecosystem Consultant from Newfound Global
  • Q&A time reserved after presentations


Harry McPhail leads the project delivery team at Newfound. He has built his career on delivering mission-critical projects for scaling technology companies from around the world. Based in London, Newfound is a boutique market entry and talent advisory firm that works with high growth software businesses as they scale into new markets. Harry led the research project and will deliver the insights gathered with expert analysis from Newfound’s fintech adviser, Ben Brabyn.

Ben Brabyn is a business development and ecosystem expert who works with UK and international companies in fintech and cybersecurity. He is former Head of Level39, Europe's leading fintech and cybersecurity cluster based in London. He welcomed over 200 companies from more than 50 countries and grew Level39 by 70% becoming one of the most connected people in the UK startup ecosystem. Prior to leading Level39, Ben consulted to the UK Government, running UK Trade & Investment's Venture Capital Unit and introducing overseas investors to UK companies. Earlier in his career he served as an officer in the Royal Marines Commandos, as an analyst with JP Morgan and as founder of an online payments business which he founded in 2001, built and sold in 2010. He has an MA in Philosophy and English Literature from Edinburgh University and an MBA from Warwick Business School in the UK.

Matt Davies is the Head of Global Brand Strategy at Newfound and is based in the UK. He has over 20 years’ experience working with leadership teams to align them around strategies for new market entry, especially focusing on brand positioning, customer experience, employer branding and internal culture. He is also a sort-after presenter, facilitator and public speaker and will be leading an overview presentation of our new report.

Perry Le Dain, Senior Advisor at Business Finland UK will act as the moderator of the webinar, and Kirsi Kokko, Head of Digital Trust Finland at Business Finland will introduce you to Digital Trust Finland program's services.