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Online 21.10.2021

South Africa: Opportunities in AgriTech

Venue: Online Teams

Attendance to the webinar is free of charge, however, requires a registration via the link below.

The link to the event will be sent to the registered participants on 20 October, 2021.

register here

Further information

Mr. Camilo Ramada
Senior Advisor, Business Finland
camilo.ramada (at)

Ms. Tiina Luoma
Project Manager, Delegations, Business Finland
tiina.luoma (at)

Business Finland in collaboration with Agri SA invite you to join this online event on 21 October, 2021 at 10:00 - 14:00 EEST Helsinki / 09:00 - 13:00 SAST to explore new business opportunities in the South African agricultural sector.

South Africa’s agricultural sector is rapidly modernizing. While some parts of the country are very fertile, many parts are water scarce. Energy supply is not always reliable and there is a great push to improve yield.

This event offers deep intelligence into the South African market and gives an insight into local needs and drivers. At the same time, it presents a broad overview of Finnish strong points as well as a selection of Finnish suppliers.

We invite South African importers, distributors and integrators to learn about the latest Finnish agri-tech solutions and establish potential business partnerships.



10:00 Welcome and Agenda
10:10 Overview of South African Agriculture and AgriTech
Craig Murrell, Strategy lead at Agri Enterprise (Pty) Ltd.
10:25 Q&A
10:30 Finnish Excellence in AgriTech
Jenni Kiilholma, Agricultural Counsellor, Embassy of Finland in Pretoria
10:45 Q&A
10:50 introducing of afternoon sessions A and B
11:00 Break

Session A: Water, Soil (including Fertilizer) and Energy

11:30 Welcome and Agenda
11:35 The local market: needs, opportunities and entry strategy
Craig Murrell, Strategy lead at Agri Enterprise (Pty) Ltd.
11:45 Q&A
11:50 Finnish Excellence in water treatment
Topi Helle, CEO Finnish Water Forum
12:00 Finnish Excellence in soil, fertilizer and regenerative agriculture
Chris Ndhlovu, CEO Zambia at BioRaiser 
12:10 Finnish excellence in sustainable meat production
– Aira Harju, Development Manager, Primary Production, HKScan
12:20 Q&A
12:30 Break

Session B: Technology, Equipment and Precision Farming

13:00 Welcome and Agenda
13:05 The local market: needs, opportunities and entry strategy
Craig Murrell, Strategy lead at Agri Enterprise (Pty) Ltd.
13:15 Q&A
13:20 Finnish Excellence in technology for agriculture
Michael Szücs, CSO at GrainSense Ltd
13:30 Finnish Excellence in technology for agriculture
Olga Smirnova, Project Manager Global at Mtech
13:40 Profitable circular economy approach for abattoir by products
Reetta Nevala, Head Of Business Development at Honkajoki Oy
13:50 - 14:00 Q&A