Skip to content


Webinar 2.9.2021

Understanding the UK diagnostics market

11.30–13.30 Finnish time


Attendance is free of charge, however, requires a pre-registration via the link below.

Register now

More information


Kari Klossner
Head of Smart Life Finland Program
Business Finland
kari.klossner (at)
+358 400 717 298


Meria Heikelä
Director, Business Finland, London
meria.heikela (at)
+44 778 715 3014

As a part of the targeted activities for manufacturing industry, Business Finland’s Smart Life Finland program and South East Health Technologies Alliance (SEHTA) are organizing a kick-off webinar on the structure of the diagnostics market in the UK post-covid on Thursday, September 2, 2021 at 11:30-13:30 EEST. There will also be a similar webinar focusing on the DACH (Germany, Austria, Switzerland) region.

Webinar programme

11.30–11.35 Welcome and Introduction to SEHTA
Meria Heikelä, Director, London

11.35–12.15 Structure of the diagnostics market in the UK post-covid
Neil Roberts, CEO, SEHTA

  • UK Facts and Figures
  • The 'Crisis in Pathology' – Carter Reports
  • Exacerbation by the Covid-19 pandemic
  • Procurement

Followed by Q&A

12.15–12.30 Screen Break & Networking

12.30–13.30 Trends in the diagnostics market
Dr. David Barry, Director, SEHTA
David Wilson, SEHTA Diagnostics Advisor

  • Digitisation
  • Genomics and personalization
  • Managing the Covid-19 created back log

Accessing the market

  • Channel management – An introduction
  • How to manage UK distributors with success? Do's and don't's
  • Examples of distributor and partner models

Followed by Q&A

13.30 Introduction to UK market dialogue project & Closing words
After the webinar there will be opportunity for the companies selected by SEHTA, to continue to next steps with SEHTA.

Download the presentation