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Webinar 8.9.2022

Agetech opportunities in the German market

At 14.00-15.00 Finnish time


Microsoft Teams webinar


Participation is free of charge but requires a pre-registration via the link below.

Register here


More information


Sanna Sipilä-Axnix

Senior Advisor
Business Finland, Austria
sanna.sipila-axnix (at)

Join us in learning more about how the ageing of the population is affecting the care market structure in Germany! Business Finland has published a report on the German agetech market and the opportunities it offers Finnish companies with solutions for the ageing population.

Almost 4.3 million Germans are now dependent on external support. The number of people in need of care in Germany grew by 86 percent from 2011 to 2020. The 65+ generation makes up just under 22% of the German population currently but is responsible for 50 percent of health care costs in Germany.

​With the combination of current technological possibilities, an ever-growing technology-oriented society and increased life expectancies, AgeTech is becoming more and more important to support older adults. With AgeTech, technological progress and digitalization meet this global trend of demographic change and has enormous market potential.


14.00 Opening remarks
Ms. Sanna Sipilä-Axnix, Senior Advisor, Business Finland

14.05 Agetech opportunities in the German market
Dr. Mario Geissler, Q-HUB GmbH

14.50 Q&A

15.00 End of event

Come hear more about this market report on 8.9.2022!

This event is meant for Finnish health technology companies interested in the German market opportunities in elderly and long-term care as well as the municipal care segment, excluding hospitals.

Read more about this market opportunity.