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16/3

Austin, Texas 16th March, 2022

From buzz to reality: Metaverse now and tomorrow

Antone’s, 305 E 5th Street, Austin, Texas, USA
SXSW 2022

Register

More information

 

Contact for companies and about the event


Jennifer Tarkiainen
Senior Advisor
jennifer.tarkiainen (at) businessfinland.fi

 

Contact for investors


Petra Soderling
Senior Advisor, Invest in Finland
petra.soderling (at) businessfinland.fi

 

Contact for media


Salla Salovaara
Head of International PR & Media
salla.salovaara (at) businessfinland.fi

 

Despite the hype surrounding the metaverse, there are still many unknowns for businesses across industries seeking to leverage the opportunities the metaverse brings. With deep expertise across the metaverse value chain, Finland has the ‘picks and shovels’ needed for companies across the globe to break into and develop solutions for the metaverse.

Join us for an in-person event during SXSW 2022, where you can experience a showcase of commercially available Finnish innovations and discuss with industry experts about the concrete possibilities of the metaverse, and how to tap into them. In the evening, jam out to Finnish music with a multi-media twist.

This event is a collaboration with an array of leading metaverse-related Finnish companies, Invest in Finland, Visit Finland, and Music Finland. Companies represented at this event: Zoan, Wärtsilä, Quicksave InteractiveSense of Space, Haltian, Family In Music, Reality Crisis, Nokia, Varjo and Koskenkorva. Music artists: Detalji, Cyan Kicks, Antti Paalanentomppabeats.

SCHEDULE

Times are listed in Central Daylight Time (CDT)

12:00pm - 6:00pm Experience a showcase of the latest in Finnish innovations in metaverse through immersive demonstrations from: Zoan, Wärtsilä, Quicksave Interactive, Sense of Space, Haltian, Family In Music

12:30 - 1:30 Metaverse discussion session: The Metaverse as a Tool for Every Company. Applications and use cases that the metaverse provides across industries. Benefits that the emerging landscape will offer.
Industry speakers:
Leslie Shannon
, Head of Ecosystem and Trend Scouting for Nokia
Geoff Bund, Head of Software Partnerships for Varjo
Vesa Koivumaa, Head of Growth for Wärtsilä
Miikka Rosendahl, CEO for ZOAN
Moderated by Martin Schwirn, Senior Advisor in Strategic Foresight for Business Finland in Silicon Valley.

3:00 - 4:00 Metaverse discussion session: The Toolbox that Creates the Metaverse. Enablers and partners that are needed to make efforts in the metaverse successful. Layers of the ecosystem that require attention.
Industry speakers:
Leslie Shannon, Head of Ecosystem and Trend Scouting for Nokia
Geoff Bund, Head of Software Partnerships for Varjo
Vesa Koivumaa, Head of Growth for Wärtsilä
Miikka Rosendahl, CEO for ZOAN
Moderated by Martin Schwirn, Senior Advisor in Strategic Foresight for Business Finland in Silicon Valley.

5:00 - 6:00 Metaverse and Gaming Metaverse, Gaming, and Skateboarding discussion with legends Rodney Mullen and Bret Anthony Johnson on how skateboarding meets the metaverse in a mixed reality space. Rodney, also called ‘the Godfather of modern street skating’, and Bret, an award-winning writer, professor and skater, explore the current state and future of skating culture in relation to the metaverse. Hosted by Reality Crisis, featuring the game Skatrix. Rodney will be available for autographs after the discussion.

6:00 - 7:30 Cocktail networking mixer featuring Koskenkorva. Casual mingling of like-minded metaverse investors, developers, entertainment industry influencers and artists.

8:00 - 11:00 Motel Finlandia, SXSW Music Showcase with Finnish music artists, including Cyan Kicks, Detalji, Antti Paalanen, tomppabeats.

Stay tuned! The schedule will be updated with additional information closer to the event.

Registration is recommended as space is limited. Registration is also for those who can’t attend but want to stay updated.