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Helsinki 29 May 2018

Seminar on Peru and Colombia on Tuesday 29 May 2018

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For more information, please contact:

Kirsti Tarvainen
Manager, Business Finland
+358 40 343 3434,

Anna-Stina Sandfors
Project Coordinator, Business Finland
+358 50 5724 392,

Anne Hatanpää
Liaison Manager, Finland Chamber of Commerce, Secretary of Finnish-Latin American Trade Association, +358 50 320 9539,

The event is co-organized by Business Finland, Finland Chamber of Commerce / Finnish-Latin American Trade Association and Ministry for Foreign Affairs of Finland.

Join us and get an outlook on Colombian and Peruvian markets

The seminar offers the participants an outlook of the markets, information on the EU Multi Party Trade Agreement with the countries and on Intellectual Property Rights and a possibility to discuss with experts on the Colombian and Peruvian markets.

Time: Tuesday, 29 May 2018 at 08:15 – 13:00
Venue: The House of the Estates, Snellmaninkatu 9-11, Helsinki

Colombia and Peru are among the most prominent and business friendly countries in South America and there are great possibilities in these markets for Finnish companies in different sectors. Both Colombia and Peru are part of the free trade oriented Pacific Alliance and the growth rate in 2018 is projected to be 2.8 % in Colombia and 3.8 % in Peru. Both Colombia and Peru rank high among Latin American countries in World Bank’s Doing Business ranking.

Colombia is investing heavily in infrastructure and that means for example new ports, roads, railways that require a lot of expertise and expertise that Finnish companies can offer. As a part of the Peace Process, Colombia is also developing its rural areas, and in connection to this, the country is interested in developing its forestry sector. Developing the education sector is also one of Colombia’s priorities and this offers great possibilities for Finnish companies.

 Peru has one of the world’s largest reserves in extractive goods. The mining sector has been very interesting for Finnish companies for years now and this will continue in the near future. Peru is also interested in developing its forestry sector and aims at increasing the size of the sector. Other sectors of interest for Finnish companies in Peru are energy efficiency, environmental technology and services, clean tech, offshore- and maritime industry, health, education, food and ICT. It is also important to note that the middle class in Peru has grown in recent years and this mean more demand for good quality education and health services. 


08:15 – 09:00

Registration and coffee


Chaired by Ms. Anne Hatanpää, Secreatry for the Finnish - Latin American Trade Association

Meeting room # 15

09:00 – 09:05

Welcoming remarks

Ms. Anne Hataanpää

Secretary for the Finnish – Latin American Trade Association

09:05 – 09:15

Opening address

Mr. Petri Peltonen

Under-Secretary of State
Ministry of Economic Affairs and Employment of Finland

09:15 - 09:20


H.E. Mr. Thierry Roca-Rey Deladrier

Ambassador of Peru to Finland

H.E. Ms. Betty Escorcia

Ambassador of Colombia to Finland

09:20 – 09:40

Intellectual Property Rights for EU’s SMEs in Colombia and Peru

Ms. Alejandra Castañeda

Intellectual Property Rights Expert
Latin America IPR SME Helpdesk
Eurochambres in Brussels 

09:40 – 10:00

Trade Agreement between the European Union and Colombia and Peru

Ms. Malena Sell

Commercial Secretary,  Trade Policy Unit
Ministry for Foreign Affairs of Finland

10:00 – 10:05

Q & A



Mr. Ricardo Pedroza

Director Europe, ProColombia in Germany


Look at Peru

Mr. Aldo Parodi

Commercial Counselor of Peru in Paris, Embassy of Peru to France

10:35 – 10:45

Doing Business in Colombia

Mr. Tapio Anttila

Honorary Consul, Honorary Consulate of Finland, Medellin

10:45 – 11:00

Doing business in Peru

Ms. Jonna Kangas

COO, Co-Founder, Finland Way

11:00 - 11:15

How to combine international growth, responsibility and fun in Peru and Colombia

Ms. Maija Peltola

CEO & Founder, Cameleonte Oy

11:15 – 11:25

Q & A

11:25 – 11:30

Closing words

Mr. Ari Mäki

Director, Unit for Latin America and the Carribbean, Ministry for Foreign Affiars of Finland

11:30 – 13:00

Networking and meetings

Meeting rooms # 13, 8

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