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Webinar 9.-10.3.2021

Webinars on the Digitalization Market Opportunities in the UAE and Saudi Arabia on 9-10 March, 2021

This webinars are free of charge but require a binding registration.


Further information

Mr. Seppo Keränen, Commercial Counselor
Middle East and Africa, Business Finland
Mobile +358 400 535 907

United Arab Emirates
Ms. Victoria Ivanova, Senior Advisor
Middle East and Africa, Business Finland
Mobile  +971 50 105 0337


Saudi Arabia
Mr. Ferdinand Roc, Senior Advisor
Middle East and Africa, Business Finland
Mobile +966 50 212 9779 9779

Ms. Anna-Maija Ikonen, Project Coordinator
Delegations, Business Finland
Mobile +358 50 5577 731


Business Finland has conducted a market study to identify opportunities for Finnish companies in the field of Digitalization in the United Arab Emirates and the Kingdom of Saudi Arabia.

We welcome you to Business Finland’s online Webinars on the opportunities in Digitalization in the UAE on Tuesday 9 March and in  Saudi Arabia on Wednesday 10 March  where the authors of the market study will dive deeper into the identified trends and opportunities.

Digitalization opportunities in
the UAE

The economic fallout of the COVID-19 pandemic combined with lower oil prices has accelerated the digital transformation in the UAE. The second largest economy in the Arab world positions technology as the main pillar of the country’s post-Covid-19 recovery plan, aiming to increase the contribution of digital sector in the national economy and to promote smart infrastructure in the country.

Digitalization acceleration became the shared goal for both public and private sectors during last year.  As businesses in the UAE were forced to move online, major digital transformation projects were initiated, especially in the service sectors such as retail, transportation, logistics, education, banking and health care. This trend is expected to continue post-COVID.

Read more about the UAE opportunities 

Join us for the presentation of the UAE Digitalization Opportunities Report on Tuesday 9 March  at 9:00-10:00 am Finnish time.

Digitalization opportunities in Saudi Arabia   

Saudi Arabia is the largest economy in the Middle East and Africa and the 18th largest in the world. Saudi Arabia’s government is diversifying the economy and digital transformation is at the core of the Vision 2030 program. 

Covid-19 has an unprecedented role in accelerating digital transformation. Saudi Arabia has taken qualitative steps towards ensuring speedy development towards digitalization through the adoption of state-of-the-art telecommunications and ICT technology. This will facilitate the knowledge economy and e-commerce. 

The Saudi Arabia government has digital initiatives focused on retail, transportation, logistics, education, banking, healthcare, mining and smart cities. 

Read more about the Saudi-Arabia opportunities

Join us for the presentation of the Saudi Arabia Digitalization Opportunities Report on Wednesday March 10 at 9:00-10:0 am Finnish time.

Who should attend

Finnish companies offering innovative solutions in Big Data, data mining and analytics, AI/ML solutions for various verticals, commercial applications of situational awareness and IoT solutions, fintech, automation of backend processes, cybersecurity, e-commerce and payments.