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online 26.11.2021

Japan Day 2021

Attendance to the webinar is free of charge, however, it requires a registration via the link below. You will receive a link to join the event in your e-mail prior to the event.  

Register by 19 November, 2021

Further information 


Ms. Kaori Maezono-Eskola
JETRO Helsinki Correspondent
kaori.maezono (at)
+358 50 595 5766

Ms. Hanna-Leena Harma, Manager, Delegations
hanna-leena.harma (at)
+358 40 728 8730


Business Finland, in partnership with JETRO (Japan External Trade Organization) London Office, Embassy of Japan in Finland, Ministry for Foreign Affairs of Finland, Ministry of Economic Affairs and Employment of Finland and Finnish-Japanese Chamber of Commerce, is pleased to invite you to Japan Day 2021 – a special webinar on the sustainability and green economy - on November 26, 2021 at 09:00-10:30 (EET).

During the webinar you are able to explore how Japanese companies are taking actions towards sustainability and/or looking for business partners in Finland in the field of sustainability or green economy. Also inspiring business stories from both Japanese startup in Finland and Finnish startup in Japan providing innovative bio-based solutions will be shared.   

The webinar aims to encourage Finnish companies to be motivated to expand their business in Japan or develop partnerships with Japanese companies in the field of sustainability/green economy by learning from the stories from various actors: mega pharmaceutical company, trading house, startups and public sector. The event is expected to contribute to promote active trade and investment between Japan and Finland after economic slowdown caused by the pandemic.


Takeda Pharmaceutical Company Ltd. – Introducing approaches towards sustainability including action on carbon neutrality

JETRO London Office – Overview of JETRO's activity in the field of carbon neutrality

Marubeni Cooperation Helsinki Office – Business activities in Finland and possible future business collaboration in green sector

hap. co.,ltd – Japanese startup: business activities, partnership and cooperation in Finland

Paptic – Finnish startup: business activities, partnership and cooperation in Japan.
Japan Day derives from Japan-Finland Gateway program started in 2016, which is a strategic partnership between Japan and Finland in the areas of economy, science and technology. Japan Day has been organized physically in 2017, 2018 and 2019 by Team Finland and JETRO in order for Finnish companies to look into the business opportunities in Japan and collaboration with Japanese companies.


J-Bridge is a business platform to facilitate collaboration or alliances between Japanese companies and overseas startups/businesses. JETRO supports cross-border open innovation for accelerating digital transformation (DX).

JETRO website