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Helsinki 12.9.2019

Coaching Day – German retail campaigns and how to get prepared

Team Finland house, conference room Skog

Porkkalankatu 1, 00180 Helsinki

+ Webinar


Registration to this event will end on 11th of September 

Register here

More information 


Hanna-Kaisa Erkkilä 

Senior Project Coordinator

hanna-kaisa.erkkila (at)

Welcome to our coaching day to learn more about the German retail campaigns! 

Food from Finland is arranging an afternoon coaching day to give an overview of our retail campaigns. During the afternoon we will go through the different steps of the campaigns processes and what is required from the companies. In addition, this day will focus on the structure of German retail chains, German consumers as well as our previous and upcoming campaigns. The coaching is led by our Global Opportunity Leader Lili Lehtovuori, who is stationed in Business Finland office in Vienna, Austria. 

The coaching day is organized in Team Finland house, but there is also a chance to follow the coaching day via webinar! Link to the webinar will be sent to participants on the event day. 

If you are interested in participating in this coaching day, register yourself through the link. 

Content of the training 

13.00 Coffee and registration 

13.30-15.30 Training session by Lili Lehtovuori 

• Finnish F&B Exports to Germany
• German Consumer + Retail channel structure and characteristics
• FFF Retail Campaigns in Germany
• Retail campaign process
• How to prepare for the German retail campaigns
• Company case: Perttu Korolainen, Linkosuo

Presentation material