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Shanghai 18.-20.10.2019

Shanghai Wine & Dine Festival

Jinmao North Bund, Shanghai 


Registration to Shanghai Wine & Dine Festival will end on 19th of September. 

Register here

More Information 

Jianing Lu/路佳宁
Advisor - Food from Finland Program
Business Finland in Shanghai (at )    


Cuilu Fan
Senior Advisor, China, E-Commerce 
Business Finland Oy, Food from Finland Program (at)
+358 505692591 

Welcome to join the Finland pavilion at Shanghai Wine & Dine Festival to promote Finnish food & beverages! It is the 5th anniversary of Shanghai Wine & Dine Festival. Finland is joining this offline consumer event as country partner for the second time. To present an unique Finland look, Food from Finland will take a big stand and design a Finland Pavilion with all participating brands.

The cost of participation is 1500€ per company. This is an estimation and the final cost will be based on how many companies will participate. The cost of participation will not exceed 1500€. 

The fee includes: 

  • Promotion in the country pavilion: own space for each brand to promote and sell their products, provide food tasting and to interact with consumers both online and offline 
  • Side event options for Finnish brands, such as Chef cooking show with Finnish products, Finnish cooking studio and Finland VIP guest reception with officials from Shanghai 
  • Social media plan for this event, including media interview, PR and promotion on Food from Finland social media accounts. Last year there were four articles from organize committee, four posts on Food from Finland WeChat and Weibo as well as five media clips that reached around 18,094,00 impressions. 

The aim of this event is to raise the awareness of Finnish food & beverage among Chinese consumers, increase sales, market the brands of companies as well as expanding sales channels. 

Places for exhibitors will be shared in order of registration. We reserve the right to changes.

Book your place in the Food from Finland country pavilion - the registrations are binding! 

About Shanghai Wine & Dine 
  • More than 400 000 visitors together with over 20 country partners since 2015
  • In 2018 there were 150 exhibitors who joined the event and thousands of drinks and food were served. 
  • There are various of events running during the fest: Celebrity Chef Cooking Show, Wine Class, Workshops, Kids Zone and Live Jazz Pop. 
  • The target audience are foodies and drink lovers, families, young and couples as well as media and business developers. 
  • Traffic: 100,000+
  • Media Value: RMB 20,000,000+
Please see below the presentation about Shanghai Wine & Dine Festival from 2018!