24/9
Webinar 24.9.2020

Boosting Export with Packaging - Webinar 4: TARGET Market Oriented CONCEPT

Keynote speech for all: 9.00-10.00 

Workshops: 10.00-11.30

Register here

More information

Mari Lappi-Kaipio

Project Manager, Boosting Export with Packaging

mari (at) vientikoutsi.com

The programme is for companies who wish to expand their understanding on packaging and its role in food export. The coaching is in English and it is free of charge.

The program is carried out as a series of webinars which consist of a keynote speech and workshops.

  • Keynote speech: 9.00-10.00, open for everyone 
  • Workshops: 10.00-11.30, limited number of company spaces. Available spaces are filled in order of enrolling. Companies participating in workshops will be given a pre-assignment which will be discussed in guided small groups. The results are made available to the company for later use. 

Webinar program 

9.00-10.00 Keynote speech for all
Coaches: Fumi Sasada, Bravis and Heli Holttinen & Dani Kamras, Cambri

  • Fumi Sasada: Design preferences in Asian market: overview and analysis of Finnish examples.
  • Heli Holttinen, Dani Kamras: How to create powerful value propositions and pack designs using agile consumer testing.

Duration: 1 hour

For companies enrolled for workshops Workshops in groups: Value proposition design / individual work and cocreation based on design template. 

Guided workshops with individual feedback. Duration: 1 hour

Presenting group work results Duration: 30 minutes

10.00-11.30 Workshops for companies enrolled (limited spaces available) 

  • What kind of story does my product communicate?

  • Guided workshops with individual feedback. Duration: 1 hour

  • Presenting group work results Duration: 30 minutes
Keynote Speaker: Fumi Sasada Bravis International Tokyo, Japan EXPERTISE: Packaging & brand design

Fumi Sasada was born in Tokushima Japan, but attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975, Sasada joined the headquarters of Landor Associates in San Francisco. He returned to Japan as creative director of their Tokyo office in 1983 and was responsible for major corporate identity and Packaging projects including JAL, Mizuno, Tokyo Gas, NEC, the Nagano Olympics, Meiji, Kirin Nestle, Coca-Cola and many others. He was appointed Japan representative and deputy president of Landor Associates, Tokyo in 1992 and established Bravis International in June 1996. With an indepth knowledge of branding and Package design issues based on 40 years experience as a designer and a design director in the US, Japan and Asia.

From 2006 to 2014, President of the Japan Package Design Association (JPDA). From 2010, Chairman of ASPaC (Asia Student Package Design Competition) Association and head of judging committee. Currently, member of the selection committee for the 2020 Tokyo Olympic and Paralympic Games Emblem.

Keynote Speaker: Dr. Heli Holttinen, CEO & Founder Cambri Ltd. Helsinki, Finland

Heli Holttinen has a 20-year work experience in product and service development and branding. She has worked in consulting, creative agencies and in food industry. Additionally, she has a PHD in customer-driven concept creation. Now she is the founder and CEO of Cambri.

Cambri is an automated digital tool for effective concept creation and testing, including consumer insights, value propositions, pack designs and marketing communication. We serve clients globally as Cambri reaches 200 million consumer panelists around the world.

Testing concepts is super easy. User crystallizes the idea and inserts test materials. Based on the input, Cambri automatically creates a questionnaire. The team chooses the target group & orders the test. Results are available even in hours!

Creating powerful concepts – including pack designs - has never been easier!

Keynote Speaker: Dani Kamras, Partner and Head of Sales Cambri Stockholm, Sweden

Dani Kamaras has been working the past 10 years with consumer and data driven business development. He has worked with several intenational consumer brands in Europe, North America and Asia with innovation and market entry related questions utilizing consumer insights.

Today Dani is a partner and Head of Sales at the Finnish start up company Cambri. Cambri is an automated digital tool for effective concept creation and testing, including consumer insights, value propositions, pack designs and marketing communication.