Skip to content


Helsinki 4.3.2020

Coaching Day – China

Team Finland House / Webinar 

Porkkalankatu 1, Helsinki 


Please see here the program for the day and the speaker profiles! 


Please see here the link to the webinar! 

Register here

More Information 


Cuilu Fan

Senior Advisor (at)


Aija Kalander

Head of Experience Commerce Program

aija.kalander (at)

Welcome to China Coaching Day organized by Food from Finland! 

The coaching day is to share industry and market update for companies in Food and beverage sector, aiming to export to China. This is the 5th year to organize coaching day, inviting industry related specialists and experts to share knowledge and experience of export to China. In cooperation with Experience Commerce Finland program, this training is also to share knowledge and experience on export through e-commerce to China.

We will continue the tradition in sharing update on export compliance process for food and beverage products, China market trends and consumer behavior. In addition, we will also discuss how imported food and beverage market could develop during and after coronavirus time.

By end of 2019, the imported food and beverage sales continued to grow rapidly. Costco and Aldi opened its brick-mortar stores in China last year, and ecommerce takes more market share with increasing livestreaming, social commerce and New Retail sales channels. In 2019, China remained as one of the world’s largest imported food markets; with between 50-60 thousand various imported brands available in the country. Chinese consumers are even more motivated by food quality and safety, paying attention to full value chain of food production. Therefore, as the demand for high quality, safe food increases, so does the demand for imported food. Safety certification, package quality, and the country of origin of food are all factors in the consumers’ decision process. 

A wide variety of foods are importing into China each year. The core segments include snacks, sweets, fruit, dairy, seafood, health foods and supplements, biscuits, oils and beverages including alcohol, coffee, and soft drinks. Besides brick-and-mortal retail stores, e-commerce is increasingly becoming more important for consumers to buy imported foods.

There is a huge potential for Finnish high quality food and beverages in China market. Come to explore your way to China!

The coaching day is organized through Webinar on 4th March, from 9:00am to 14:00pm. Companies are also welcome to join the webinar session in Business Finland office located at Porkkalankatu 1, Helsinki. There is possibility for themed workshop with one of the speakers in Helsinki.