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Webinar 17:00-18:00 EEST

E-Commerce - Entering the U.S. 101

November 17, 17:00-18:00 EEST

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Katja Kotala
Advisor, Consumer Business
Business Finland Silicon Valley
katja.kotala (at)
Mobile +1 (650)-382-8034

Food from Finland (Business Finland) and Try Swedish (Business Sweden) joint webinars for Nordic food and beverage companies interested in the U.S. market.

Overview of the e-commerce landscape in the U.S. and the difference between getting listed on Amazon, Kroger, thrive market, Instacart etc.

In this webinar, Betsy will walk you through various considerations for building your U.S. e-commerce strategy, including:

  • Overview e-commerce for food in the U.S. including the different channels (Amazon, Walmart, Thrive Market, Instacart, etc.)
  • How to decide which channel is right for your brand
  • How to leverage e-commerce sales for future retail partnerships
  • How to work with Amazon and choosing your Amazon setup
  • How to set up direct to consumer sales
  • Common mistakes for new entrants and how to avoid them
  • Required budget and partners
  • Q&A