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Webinar 17:00-18.00 EEST

Importing in the U.S. 101

1.12.2020, 17:00-18:00 EEST

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Katja Kotala
Advisor, Consumer Business
Business Finland Silicon Valley
katja.kotala (at)
Mobile +1 (650)-382-8034

Food from Finland (Business Finland) and Try Swedish (Business Sweden) joint webinars for Nordic food and beverage companies interested in the U.S. market.

Overview of the importing process, how to work with specialty stores, how to leverage the Nordic angle and presentation of Chicago Importing company.

In this webinar, Lars Berntson of Chicago Importing will walk you through various considerations for the importation process, including:

  • Overview Chicago Importing
  • Overview of importation process, costs and margins
  • How to work with specialty stores and how they differ from conventional stores
  • Why specialty stores often are a good first channel to target when first building a brand in the U.S.
  • How to leverage the “Scandinavian” angle best in the U.S.
  • Common mistakes Scandinavian brands make when first entering the U.S. and how to avoid them