Business Finland, in cooperation with the Embassy of Finland in Tokyo and Metsä Group will build the Metsä Pavilion in the grounds of the Embassy. Metsä Pavilion will be open for 6 months, during the Olympic and Paralympic Games and stay in the use of Finnish businesses until the end of the year 2020. This is a unique opportunity to showcase your products and services in Japan! Please see more at https://www.businessfinland.fi/en/tokyo2020
Food from Finland will organize to the Finnish food companies several options to participate to the activities at Metsä Pavilion. In addition to the options below, there will be more content developed for Christmas period, and we are also discussing partnership with Visit Finland and some other players.
Day 1: Getting to know Japanese food market
Day 2: Events at the Metsä Pavilion including
Day 3: Visit to Metsä Village and Moomin Park in Hanno, Saitama
Price of the participation / company: 3000 € + travel and accommodation cost + potential freight of product samples
2) Other options for food companies (to be discussed case by case)
The participation cost to the menu is 900 € for SMEs and 1200 € for big companies; this is a fee to cover part of the cost of menu creations and other related expenses. Benelic will pay for the products / ingredients to your importers the agreed price.
In counterpart, you will have visibility in the menu cards and menu information at the Pavilion and at the website, and also visibility in social media postings.
There will be a lot of media events taking place in the Pavilion, and the menu will attire the attention of journalists thus promoting your product in the Japanese market.
If you are interested in offering your products to the Finnish menu options, please contact Annaleena by February 18th firstname.lastname@example.org, +358 40 3433 447: tell what products /ingredients you are offering as part of the menu + your importer´s coordinates + contact person. Benelic and Arto Rastas will meet in Tokyo at the beginning of March to start working on the menu.