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Tokyo or Hybrid 9.-12.3.2021

Foodex Japan 2021

Makuhari Messe Tokyo or Hybrid


More information

Annaleena Soult
annaleena.soult (at)
040 3433 447

Welcome to participate to Foodex Japan with Food from Finland!
Try a new way to exhibit your products

Foodex is the leading Asian food exhibition taking place near Tokyo in Japan and has been a great success for Finnish brands in previous years.

Food from Finland has reserved a Finland pavilion space for Foodex on 9.-12.3.2021. The final size of the pavilion will be confirmed on 18.1.2021 depending on the number of participating companies. Due to the Covid-19 situation, traveling to Japan is not recommended and therefore the next Foodex will take place in two ways

  • A regular exhibition for companies having a representative in Japan
  • A hybrid event for the companies not having a representative in Japan

Food from Finland offers the Finnish companies two ways to participate:

Option 1: For the companies having an importer / representative in Japan,
Price per booth 6400€ (excluding potential Exhibition explorer funding support for SMEs)

  • An individual booth at the Finland pavilion, where your importer is present
  • Registration through the Finnish mother company
  • In case one importer is representing several Finnish companies, the price of the booth will be divided per company

Option 2:
Hybrid participation for the companies not having an importer

Price per booth 3200 € (Excluding potential Exhibition explorer funding support for SMEs)

  • A hybrid participation with own booth at Finland pavilion, (size is half or the booths in option 1 above) including
  • Your own dedicated hostess / interpreter assisting in receiving the buyers, product presentation and online meetings to Finland. The buyers can reserve online meetings beforehand, or fix them while visiting Foodex. Finnish company representantive in Finland should be available online during Foodex opening hours
  • A tablet will be provided for each hybrid participating company for the online meetings at the pavilion.
  • Product samples should be delivered from Finland to Japan. Food from Finland takes care of the product display and set up of the booth

Both options include:

  • Individual booth including furniture and showcase (for Option 2 hybrid participants, size of the booth is half of the size of booth in Option 1)
  • Planning, construction and dismantling of the stand
  • Graphic design and production
    • Freezer, cold vitrine possible with additional cost
    • TV screen possible with additional cost
  • Storage space for warm and cold items
  • Electricity, water and cleaning
  • For the hybrid participants, a hostess / interpret tablet is provided

Price does not include freight.

Exhibition Explorer funding for SMEs is available for both options when applied by the Finnish mother company. Please read more about the Exhibition Explorer funding for small and medium sized companies. 

Food from Finland will take care of the promotion and visibility of Finland pavilion, and our staff will be hosting the pavilion and assisting the companies when needed. Food from Finland will organize a common storage space including water tap, fridges and freezers. All the participating companies are presented in the Food from Finland marketing on social media.

If possible, Food from Finland will also organize the already traditional pre-Foodex networking event for the Japanese importers and other guests, this time at the Metsä Pavilion in the Embassy area in Tokyo, on Monday 8th of March.

The registration to Foodex opens Dec 15, 2020 at 09:00 AM and will close on Jan 15th 2021.

The registration is binding, see the terms and conditions

If Foodex Japan / JMA needs to cancel or postpone the event due to COVID-19, Business Finland tranfers the pavilion reservation to the new date, to another event organized by JMA in Japan or to the Foodex 2022. In case the Finnish participant prefers cancelling the participation and not follow the other options, the conditions will be discussed separately.