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Webinar 26.1.2021

Go to emma®- Digital Sales Channel to Grocery Stores in Germany

Time: 14:00-15:30 EET

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More information:

Elina Iso-Oja 
Business Finland 
elina.iso-oja (at)

COVID-19 crisis is challenging us to look for new kind of opportunities and channels to present Finnish offering to potential buyers as we are not able to attend international fairs at the moment or organize physical meetings with potential customers. On the other hand, COVID-19 is also a challenge for international buyers who are looking for new products. As a result, new digital channels are gaining popularity among both buyers and suppliers.

In this webinar we will introduce a digital sales channel to grocery stores in Germany Go to emma®. Go to emma® is a digital channel between German groceries and suppliers, which enables communication and product presentation to over 800 EDEKA and REWE storekeepers. With the help of go to emma® platform storekeepers are able to make decisions about product testing, campaigns and orders easily by digital means.

Welcome to hear more about the opportunities that Go to emma® platform has to offer and about the Food from Finland initiated pilot project for Finnish food and beverage companies.

The link to this webinar will be send to all registered participants. This webinar is free of charge and will be organized partly in Finnish and in English.


14:00 Opening words
Elina Iso-Oja, Advisor Business Finland 

14:10 Go to emma® platform and opportunities for Finnish companies 
Johanna Pfeiffer, Managing Director FinDe Business Consulting 

  • To whom is Go to emma® pilot project meant for and how does it work? 
  • How to prepare for the German market and for the Go to emma® pilot project?

14:20 Introduction to go to emma®,
Tobias Meckel, Team Leader Sales Suppliers, go to emma®, Hamburg Germany

  • What is B2B program - go to emma®, how does it work, and which of Germany's largest retail stores can you reach with go to emma®?
  • Go to emma® references

15:00 Logistics from Finland to German grocery stores
Mika Krieger Teamblue GmbH, Berlin Germany

  • How orders via go to emma® can be delivered to German grocery stores?

15:15 Q&A and wrap up
Elina Iso-Oja, Advisor Business Finland

15:30 End of the webinar

Why Germany

Germany is the 3rd biggest export market for Finnish food and beverages. Food export value was 113€ billion in 2019, meaning growth of 30% compared to previous year.

  • Big consumer potential: 82.7 million inhabitants 
  • Nordic countries have a good reputation as producers of natural, safe and pure food products
  • In favor of German consumers :
    • Natural, healthy food
    • Free from -products, gluten free -products and vegan products 
    • Organic and functional food 
    • Ethical and ecological values and well-being supporting qualities