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Webinar 12.5.2021

Hong Kong Coaching Day

Webinar 9:00-11:30 EET
Teams Meeting


More information

Annaleena Soult, Business Finland
annaleena.soult (at)

Welcome to find out the latest update on Hong Kong food market.  The program of the coaching includes insight of the Hong Kong market, the role of Hong Kong as an entry platform, entry strategies and  market overview including Covid-19 impact update and post-covid forecast, tips to approach the market and the current trends and opportunities.


Welcoming words
Annaleena Soult, Manager, Food from Finland Program, Business Finland

Opening words & Hong Kong market overview
Johanna Karanko, Consul General, Consulate General of Finland in Hong Kong

Requirements for exporting food products from Finland to Hong Kong
Mia Berlin, Senior officer at Finnish Food Authority (Ruokavirasto)

Hong Kong market update
Pablo Recio, Managing director, Eibens
Ruben Martinez, Project Manager, Eibens

Saladplate online platform to meet South-East Asian buyers 
Kate McBride and Holly Yeung, Informa Markets

11.15-11.30 Q& A


Key Note Speakers

Pablo Recio Gracia
Managing Director of Eibens China

Mr. Recio has lived and worked in China since 2005. During this time, he has developed a strong knowledge of the Chinese market, in particular relating to food and beverage import and distribution processes and trade barriers, from both a legal and commercial standpoint; and attracting Chinese investment into specific projects or regions.
Currently, he is the managing director of Eibens, company stablished in China in 2005. 
From 2012 to 2014 he was the Director of Gold Millennium Beijing. In his previous roles, he worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia), as well as for private companies involved in international trade between Europe and China. Pablo has consulted and advised many European companies engaging in the Chinese market.
He holds a bachelor's in business from the University of Granada and two master's degree in Quality Management and Business Internationalization.

Rubén Martínez Gómez
Project Manager at Eibens China
Rubén has lived in China for over 4 years and has Experience in public agencies like ICEX (Spanish Institute for Foreign
Trade) and IVACE (Business Internationalization Agency of Valencia) and private companies in the F&B sector.
He has studied Business Administration and Management at the Polytechnic University of Valencia.


Saladplate is the premier international wholesale marketplace for sourcing food, beverages and hospitality products globally. As part of Informa Inc, Saladplate shares the same professional buyers’ data from major Asian food and beverage trade shows.
For the last 40 years, Informa has been helping Food & Hospitality industry professionals discover innovative new products and build long-lasting relationships with business partners at Asia’s preeminent Food &Hospitality trade shows.
With such a vast experience in bringing businesses together, they have learned a lot about the industry – and that is how they knew the time was right to create Saladplate, an online marketplace specially tailored to match food and hospitality buyers and sellers. Saladplate has connections with buyers majority from Hong Kong, Singapore. International buyers from Malaysia, Vietnam, Indonesia are increasingly active on the platform.