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WeChat 19.-30.4.2021

Invitation to China-Virtual Buyers’ Meeting 2021

On WeChat 


More information

Ms. Jianing Lu, Advisor, Shanghai (at)

Ms. Ying Li, Senior Advisor, Beijing (at)

Food from Finland welcomes Finnish Food and Beverage companies to join China-Virtual Buyers’ Meeting from 19 April to 30 April. Virtual Buyers’ Meetings will utilize Chinese communication tool Wechat to organize one-to-one meetings with Chinese buyers.

Event objectives

Due to COVID-19, travel restrictions to China might continue during early 2021. However, imported food and beverage market in China has continuous growth and Chinese buyers are actively looking for new brands to bring to China. To capture the opportunity together with Finnish companies, being able to meet relevant and good quality buyers, who are truly interest in Finnish products, is very important.

Buyers are tailor-selected based on categories from participating Finnish companies’ wishes. Each participating company will meet ten potential buyers from different cities in China.

Food from Finland virtual buyers meeting is a place to meet well-selected Chinese importers and buyers, including retailers, e-commerce players.

Preliminary schedule:

One-on-one meetings will be scheduled according to agreed time between Finnish companies and potential buyers.

Who can participate in this event?

  • Producers of Finnish food and beverage products and have done basic China market research related to your products.
  • Representatives or Distributors of Finnish brands in China.

We recommend you to be familiar of basic knowledge of Chinese business culture before the meeting.

In addition, to get the best out of the buyers meeting, we highly recommend participants to conduct an initial product compliance check for traditional and cross-border e-commerce export to China.

Due to complex custom clearance requirement on imported food and beverage in China, this step is crucial for exporters to understand the possibility for your products export to China and have an estimation of readiness for export to China. It is also recommended to consider registering your trademark to protect brand since China only acknowledges trademarks registered within its own jurisdiction and follows the first-to-file system.

How to participate?

  • Fill in the registration form to China- Virtual Buyers Meeting.
  • Prepare a maximum two-slide presentation, including a short company’s introduction, products available to Chinese buyers.

Please send these slides to below contact persons:

  • Ms. Jianing Lu, Advisor: (at)
  • Ms. Ying Li, Senior Advisor, (at)

Upon completion of registration, please kindly provide wish list of type of buyers in the comment box.
Food from Finland team will contact you for more information, if needed.

Food from Finland will organize the following:

  • Collecting participants information
  • Event plan and execution
  • Coordinating buyers invitation
  • Coordinating meeting time between companies and buyers
  • When needed, assisting sample product shipment to China after all meetings (limited to products already in China)

Participation fee:

The participation fee is 350 euro + VAT for each company participant. The fee covers buyer identification, online meeting organization.

Please note that cost of shipping products to China is not included in the fee.

Business Finland-Food from Finland will send invoice after all meetings are completed.