Skip to content


Webinar 7.9.2021

Nordic Food – US: Perfecting Your Retail Pitch with Green Seed

Webinar 7.9.2021, 17:00 Finnish time

More information and to register

More information


Elina Fahlgren, Business Finland, Silicon Valley
elina.fahlgren (at)


Sari Paavilainen, Business Finland
sari.paavilainen (at)

Entering the U.S. market can seem overwhelming, especially in the food and beverage industry. Mapping out the different players, understanding the cost structure and preparing for the unexpected can get complicated.

Food from Finland (Business Finland) and Try Swedish (Business Sweden) are organizing joint webinars during 2021 for Nordic food and beverage companies interested in the U.S. market, to provide Nordic companies with useful and practical insight into the market.

Perfecting Your US Retail Pitch

Green Seed Group is a leading food and beverage accelerator founded by former Quorn director and industry expert, David Wilson.

Green Seed has a proven track record of investing in and helping both start-ups and international brands with entering and growing in the USA & Canada. A full suite of sales & marketing services is provided to brands to suit their growth strategies. From seed investment, to regional and channel-specific sales support, to national high impact launches, Green Seed’s experienced team of professionals have capability across multiple trade channels and retail categories.

During this webinar, David Wilson and Elizabeth Johnson of Green Seed Group will discuss how a Nordic food brand can pitch a U.S. audience successfully by:

  • Outlining the key customers and channels in the US market to target
  • Developing a compelling company, brand and product proposition
  • Tailoring presentations to different audiences
  • Face to face versus zoom - how to deliver an effective meeting
  • Identifying the influencers to ‘close the deal’ the role of brokers, distributors and senior retail executives
  • Using market data to influence decision making
  • What not to do: mistakes to avoid when presenting to US retail buyers

After the webinar companies will be able to submit their materials to Business Sweden, Business Finland, or Business Iceland to sign up for a 30 minutes coaching slot with Green Seed Group.