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Webinar 1.6.2021

Nordic Food US – KeHE & Distribution

Time: 17:00 EET


More information

Elina Fahlgren, Business Finland Silicon Valley
elina.fahlgren (at)

Entering the U.S. market can seem overwhelming, especially in the food and beverage industry. Mapping out the different players, understanding the cost structure and preparing for the unexpected can get complicated.

Food from Finland (Business Finland) and Try Swedish (Business Sweden) are organizing joint webinars during 2021 for Nordic food and beverage companies interested in the U.S. market, to provide Nordic companies with useful and practical insight into the market.

KeHE and Distribution

KeHE Distributors is a leading U.S. food distributor servicing 40,000 retail locations, servicing retail partners such as Sprouts, Walmart, Albertsons, Publix, Target, and Meijer.

During this webinar, KeHE will discuss how a Nordic food brand can enter the U.S. market successfully by addressing questions such as:

  • How does a food brand prepare for a buyer meeting with KeHE’s retail partners?
  • What kind of retailers should a new brand prioritize?
  • What does KeHE look for in new brands?

After the webinar, attending companies will have the opportunity to submit product information to the Try Swedish, Food From Finland or Business Iceland team. Select companies will be invited to introductory calls with KeHE to discuss a potential listing.