Networking event and store visit to Paris on March 21-22nd 2022 targeting French buyers, product developers and media.
Target
- To promote Finnish know-how, products and innovative ingredients to French B2B audience (buyers, product / business developers, media)
- To generate business contacts, create business opportunities for Finnish food producers in France
- Give Finnish participants an understanding of the French plant based food market
To whom
Finnish food manufacturers with plant based, healthy and sustainable products (consumer goods, horeca sector, ingredients)
- Ready meals, drinks, snacks, yogurts, desserts, bakery products…
- Ingredients.
A two day visit including
- Store visit program for Finnish participants on March 21st guided by Set Up Partners
- Seminar & networking event at the Finnish Embassy in Paris on March 22nd, 9h30-16h
Providing:
- Presentation of Finnish know-how in plant based, sustainable product innovations and high quality Finnish oats by Finnish specialists
- Presentation of the participating Finnish companies
- Overview of the French plant based market development
- Product display on individual tables
- Face-to-face exchange / tastings
- Chef’s demo + buffet display with the participant´s products
Targeted audience:
French buyers, product developers and other relevant contacts from retailing, horeca and industry sectors
Participation fee: 800 € / company
Minimum number of participants 10
Background:
Concerned about their health, the environment, or the ethical impact of the products they consume, French consumers are increasing attentive to what is on their plate. Plant-based products are in the spotlight as the population reduces their meat consumption
In the spotlight of healthy eating are plant-based products, reflected by a strong increase in flexitarianism “moins mais mieux – less but better”. According to the GEPV 2020 barometer on the perception and appreciation of plant proteins in France, 16% of the French population follow a flexitarian diet and 41% declare that they intend to reduce their meat consumption.
Major food retail chains as well as start-ups and food tech platforms have accelerated their innovations and investments to offer alternatives at competitive prices. Carrefour, Monoprix, Picard, Naturalia, Uber… plant-based alternatives are in high demand across many product categories.
