Networking event and store visit to Paris on March 21-22nd 2022 targeting French buyers, product developers and media.
Finnish food manufacturers with plant based, healthy and sustainable products (consumer goods, horeca sector, ingredients)
French buyers, product developers and other relevant contacts from retailing, horeca and industry sectors
Participation fee: 800 € / company
Minimum number of participants 10
Concerned about their health, the environment, or the ethical impact of the products they consume, French consumers are increasing attentive to what is on their plate. Plant-based products are in the spotlight as the population reduces their meat consumption
In the spotlight of healthy eating are plant-based products, reflected by a strong increase in flexitarianism “moins mais mieux – less but better”. According to the GEPV 2020 barometer on the perception and appreciation of plant proteins in France, 16% of the French population follow a flexitarian diet and 41% declare that they intend to reduce their meat consumption.
Major food retail chains as well as start-ups and food tech platforms have accelerated their innovations and investments to offer alternatives at competitive prices. Carrefour, Monoprix, Picard, Naturalia, Uber… plant-based alternatives are in high demand across many product categories.