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Paris, France 21.-22.3.2022

Plant based, healthy and sustainable Finnish Food for French Market

Networking visit

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Annaleena Soult, Business Finland
annaleena.soult (at)

Networking event and store visit to Paris on March 21-22nd 2022 targeting French buyers, product developers and media.


  • To promote Finnish know-how, products and innovative ingredients to French B2B audience (buyers, product / business developers, media)
  • To generate business contacts, create business opportunities for Finnish food producers in France
  • Give Finnish participants an understanding of the French plant based food market

To whom
Finnish food manufacturers with plant based, healthy and sustainable products (consumer goods, horeca sector, ingredients)

  • Ready meals, drinks, snacks, yogurts, desserts, bakery products…
  • Ingredients.

A two day visit including

  • Store visit program for Finnish participants on March 21st guided by Set Up Partners
  • Seminar & networking event at the Finnish Embassy in Paris on March 22nd, 9h30-16h


  • Presentation of Finnish know-how in plant based, sustainable product innovations and high quality Finnish oats by Finnish specialists
  • Presentation of the participating Finnish companies
  • Overview of the French plant based market development
  • Product display on individual tables
  • Face-to-face exchange / tastings
  • Chef’s demo + buffet display with the participant´s products

Targeted audience:
French buyers, product developers and other relevant contacts from retailing, horeca and industry sectors

Participation fee: 800 € / company

Minimum number of participants 10

Concerned about their health, the environment, or the ethical impact of the products they consume, French consumers are increasing attentive to what is on their plate. Plant-based products are in the spotlight as the population reduces their meat consumption

In the spotlight of healthy eating are plant-based products, reflected by a strong increase in flexitarianism “moins mais mieux – less but better”. According to the GEPV 2020 barometer on the perception and appreciation of plant proteins in France, 16% of the French population follow a flexitarian diet and 41% declare that they intend to reduce their meat consumption.

Major food retail chains as well as start-ups and food tech platforms have accelerated their innovations and investments to offer alternatives at competitive prices. Carrefour, Monoprix, Picard, Naturalia, Uber… plant-based alternatives are in high demand across many product categories.