Skip to content


Webinar 4.3.2021

Retail & e-commerce in Italy - Part 1



More information


Esa Wrang, Head of Food program, Food from Finland Finland
esa.wrang (at)

What is happening in the Italian retail and e-commerce business and why should Finnish food producers enter to the Italian market?

Food from Finland program offers you an opportunity to hear the local experts from Italy. Join our experts to hear the latest news from Italy!

The Italian food retail market amounts 120 billion euros, being the 3rd biggest market in the EU after Germany and France. The Covid 19 –pandemic has had a large impact on the market dynamics in the food retail sector, boosting the whole sector to over 4% growth last year.

In this webinar you will get an overall presentation of the Italian retail and e-commerce business. There is also a possibility to have one-on-one meetings with the experts.

Please note that the webinar will be held in English.


13:00 – 13:05
Opening words
Esa Wrang, Head of Food program, Food from Finland

13:05 – 13:20
Welcoming words –why Italy?
Ambassador Pia Rantala-Enberg from Embassy of Finland in Rome

13:20 – 13:55
Italian retail business and e-commerce: market with many opportunities
Jenni Mäkipää, Consultant, Finnica Consulting

13:55 – 14:25
The Italian consumer – buying and consuming habits; impossible, difficult or possible to manage?
Marjaana Karjalainen, Consultant, Dreamex Consulting

14:25 – 14:45
Kouvolan Lakritsi case study from Italy
Marjaana Karjalainen and Timo Nisula, CEO, Kouvolan Lakritsi Oy

14:45 – 14:55
Q & A session

14:55 – 15:00
Wrap-up and next steps
Esa Wrang, Head of Food program, Food from Finland.


Note on data privacy
Business Finland values and respects your privacy and personal information. We process your personal information in accordance with applicable laws and regulations. You will find a more detailed description of the processing of personal data in the privacy statement.
Note that the events will be arranged as Teams meetings, and the other participants may see your contact details.