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Shanghai, China and online 22.12.2021-5.1.2022

Shanghai 2021 Christmas Market

Time: 22.12.2021-5.1.2022
Offline Christmas market Shanghai, China – THE ROOF
Online e-commerce platforms Kate&Kimi and Gourmet Express

Deadline for signing up is 30.11.2021


More Information

Erika Wang
Senior Advisor, Food from Finland (at)
+358 50 409 8107


Jianing Lu
Advisor, Business Finland (at)
+86 18 801 793 699 

Business Finland, Food from Finland is delighted to invite you participate Christmas market and pop-up sales  at Finnish food stand during Dec.24-26 &Dec.31-Jan.3 at The Roof at Shanghai city center as well as 2 week Finnish food promotions on the e-commerce platforms Kate&Kimi ( and Gourmet Express ( during Dec.22-Jan.5. 

Time and Location 

Offline Christmas market Shanghai, China – THE ROOF

  • Loated next to Madang Lu to the south of Xintiandi. This planted-covered bit of architecture is a mixed-use space for office, retail and food. It's home to a few new names in the F&B scene, while also appealing to well-known retail chains. #CityCenter #flagship #premium
  • Dimension of Stand: 1M (L) x stand / Maximum 8 stands & “Comes first, served first”

Online e-commerce platforms Kate&Kimi and Gourmet Express

Deadline for signing up to Christmas market is 30.11.2021


The products should be available in China with sales license and document, no fire cooking allowed.

Local selling price in RMB + VAT according to local taxation policy

Price of the participation / company: 1000 RMB (excluding sample freight cost, travel costs, sales person and other expenses)

Invoiced by:
View Widen Consulting Co., Ltd
Business ID 913101075542874452
Suite 302, Building 1, No.327 Wu Ding Road, Shanghai, China
VAT: local tax is included

Change to:
Price of the participation/company: 1000RMB (excluding sample freight cost, travel costs and other expenses)

About e-commerce Platform and Campaign (Finnish Food Offering)

  • Kate & Kimi and Gourmet Express both belong to Shanghai Laining Food; focus on the operation of middle-to-high-end prepacked food, dairy, beverage and fresh products; develops a variety of healthy light food to meet the needs of niche groups looking for gluten free, ketogenic and vegan products. It provides more healthy and delicious options to customers
  • In addition to these two e-commerce platforms, Laining Food also has rich other channel resources, such as self-operating restaurant, light food research and development center, independent import of food materials supplying to major five star hotels and restaurants (such as Portman Ritz Carlton and Peninsula Hotel). Owns national distribution channels.
  • Two weeks sales campaign on two e-commerce platform, marketing through homepage banner and newsletter

About Offline Set-up - Joint Event (Nordic  Christmas)

Three-tier linkage section arrangement

  • Floor 1 :Theme decoration & Santa Clause Wish Delivery Station
    • The theme atmosphere of the main entrance is arranged by using the elements of "wood, ice and snow, pine branches, glass balls, Christmas Countdown Calendar" with unique Nordic characteristics.
  • LG1: Dream Wishing Ball DP & Wood House display area
    • Attractive engagement through hand-made design class, post-card writing, Christmas wood house, etc.
    • Christmas seasonal drinks
    • Gingerbread house DIY
    • Berry drinks tasting
  •  LG2: Nordic style Christmas Market

Finland with largest booth
Christmas Booth

If you are interested in offering your products to the customized class, please sign up as soon as possible. The event will limit attendance to 20 people.

Media support

The Christmas event will be promoted by working with a million+ social media account like “Shanghai Circle”, and launch publicity campaign with the mainstream social media platforms such as Little Red Book and TikTok.