Business Finland / Food from Finland together with TUVYC Consultancy have created a concept for the Finnish food and beverage brands to target the superyacht industry. The first group of Finnish companies participated the Superyacht Foodie project and now the project will continue and is also opened for new brands.
Selected products will be introduced and promoted to the superyacht chefs and personnel, in addition to provisioning companies. A strong focus will be given to digital marketing channels and selected live events.
Please join us to learn about the super yachting segment and the Superyacht Foodie project.
Program
- Welcoming words – Lili Lehtovuori, Global Opportunity Leader, Business Finland
- Introduction to the super yachting segment – Oonagh Allas-Murphy, Advisor, Business Finland
- Highlights of the Superyacht Foodie project #1 – Titta Uoti-Väisänen, CEO, TUVYC Consultancy
- Presentation of the Superyacht Foodie project #2 – Titta Uoti-Väisänen, CEO, TUVYC Consultancy
- Q&A
- Next steps and closing words – Lili Lehtovuori, Global Opportunity Leader, Business Finland
About the super yachting industry
The superyacht fleet has more than doubled in the last ten years, with nearly 10 000 yachts over 24 meters in length currently in service. The industry employs directly over 150 000 personnel worldwide. The estimated size of the provisioning industry for the crew is over 500 Million Euros per year. However, the superyacht owners' budgets for food and beverages are unlimited.
About TUVYC Consultancy
Founder of TUVYC Consultancy Titta Uoti-Väisänen has worked on board the world’s largest yachts, for some of the most powerful and well known owners. A life-long sailor herself, Titta is well versed in the nuances that come with the luxury yacht market. She also has an MBA in business management. Titta is an instrument of positive change for the people she works with, supporting top-level business decisions with thorough and accurate research, leading to future proof action plans and detailed reporting.
