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26/5

Webinar 26.5.2021

The Plant-based Market in France

Webinar 10:30-12:30 EET
Teams meeting

Registration

More Information

 

Annaleena Soult, Business Finland

annaleena.soult (at) businessfinland.fi

The plant-based market in France is growing across all categories (+11% in 2019) and is estimated at 400 M€ in value (source: LSA/Xerfi). New players and existing brands are developing innovative offers both in retail and foodservice, such as dedicated restaurants, dedicated delivery platforms, new meat free, dairy free products. Finnish companies can legitimately bring something new to these categories, both in terms of finished products and ingredients.

The webinar will be led by Ms. Martine Foulloy and Ms. Harriet Bernot/Set Up Partners from Paris, www.setuppartners.com. These ladies have an extensive experience in food business in France, both in buying processes and in introducing and promoting foreign products to the French market.

After the training there is a possibility for individual meetings with the speakers.

Agenda

1. Brief and general introduction to the French market as a whole.

2. Plant based category - retail sector focus:

  • Market size (value, volume) with detail by product category where available
  • Overview of trends and innovations within the plant-based sector
  • Presentation of store checks carried out with leading French retailers (mainstream, organic, premium, leading freezer centre, online):
    • General retailer profiles
    • Analysis of their plant-based offer (both private label ranges, key brands and new players)
    • Comments on recipes, ingredients and claims etc.
    • Focus on packaging
    • A look at price positioning
  • Identification of relevant gaps within the offer that could be filled by Finnish exporters (either for finished products or for ingredients).

3. Foodservice sector focus:

  • Presentation of store checks carried out with leading French wholesaler
  • Comments on trends within the foodservice sector with examples
  • Identification of relevant gaps within the offer that could be filled by Finnish exporters (either for finished products or for ingredients).

4. A look at how Finnish food and drink is perceived in France and what you can bring to the plant-based category.

5. Identification of the different possible routes to market to enter France (importers/distributors, brokers, direct etc.), tender processes etc.

6. General market entry advice and with pressure points and challenges.


One-to-one meetings

approx. 30 mins (to be held at the end of May / early June)

  • Note that there are limited places to one-to-one meetings, you can sign up while you register yourself for the webinar.
  • A unique opportunity to evaluate the potential for your plant-based product range in France!
  • The objective of these meetings is to:

1. Understand / evaluate the company profile and offer
2. Evaluate potential interest in France
3. Give feedback: product information will be sent to SetUp Partners beforehand via a questionnaire instructions to this will be sent later)
4. Recommend best routes to market
5. Answer any of your questions