Food from Finland welcomes Finnish Food and Beverage companies to join China Virtual Buyers’ Meeting from 21 March 2022 to 31 March 2022.
Virtual Buyers’ Meetings will utilize Chinese communication tool Wechat to organize one-to-one meetings with well-selected and pre-matched potential Chinese buyers based on your products category. Each supplier will meet ten potential buyers during matchmaking time.
China continues to be world leading country of imported food. The market is actively looking for highly branded and value-added products. Food safety, sustainable food value chain and transparent supply chain are appreciated in China market. Under continued pandemic related travel restrictions to China, Chinese buyers in various channels are looking for innovative way of meeting foreign suppliers. For example, cross-border e-commerce channels create additional bonuses for suppliers by creating extensive opportunities. The profile of buyer includes importer, distributor, retailer and e-commerce etc. The feasibility of buyers will depend on the participating companies’ product profile.
The selection of buyers is tailor-selected based on interest of participating Finnish companies and each participating company will meet TEN potential buyers.
The feasibility of buyers will depend on the participating companies’ product profile. Current available buyers database overview:
80% of potential buyers are importer/distributors
20% of potential buyers are retail channels
Specific potential buyers highly concentrate in HoReCa procurement
10% of potential buyers for North/South region of China..
15% of potential buyers focus on East China region ..
75% potential buyers cover national wide market distribution …
Rapid growing food categories in China include but not limited to:
1. Pre-matched buyers' profile is selected based on Finnish companies' products and request.
2. Coaching session to all participating companies before the event
3. Value added services: translation and follow-up services (optional and additional price will be charged)
Date: 7th – 11th March 2022, TBC
The coaching day will provide latest market information, potential category analysis, Chinese buyers preference and technics of communication to Chinese buyers. Once the date for coaching session is confirmed, we will contact all registered companies.
The coaching is mandatory to all participants of virtual matchmaking event.
Speaker: Patrick Chan, founder, Shanghai View Widen Consulting Co., Ltd
View Widen is an established and experienced consulting firm dedicated to imported food and beverage industry based in Shanghai, China. The firm endeavors to be the premier bridge for global suppliers to acquire business opportunities in Chinese market. The talented team owns expertise in food beverage importation, business management, e-commerce and distribution negotiation.
20 Minutes one-on-one coaching will be offered by ViewWiden
Date: 21st – 31st March
One-on-one meetings will be scheduled according to agreed time between Finnish companies and potential buyers on Wechat. Business Finland will assist Finnish companies to set up Wechat account.
We recommend you to be familiar of basic knowledge of Chinese business culture through the coaching session, please feel free to prepare questions in advance.
In addition, to get the best out of the buyers meeting, we highly recommend participants to conduct an initial product compliance check for traditional and cross-border e-commerce export to China.
Due to complex custom clearance requirement on imported food and beverage in China (Remember new export requirements to China - Business Finland), this step is crucial for exporters to understand the possibility for your products export to China and have an estimation of readiness for export to China. It is also recommended to consider registering your trademark to protect brand since China only acknowledges trademarks registered within its own jurisdiction and follows the first-to-file system.
Please send slides to below contact persons:
Ms. Jianing Lu, Advisor: Jianing.lu (at) businessfinland.fi (Shanghai)
Ms. Erika Wang, Senior Advisor, Erika.wang (at) businessfinland.fi (Helsinki)
Food from Finland team will contact you for more information, if needed.
Food from Finland will coordinate local event assistant to the following:
The participation fee is 500 euro (coaching and matchmaking) + VAT for each company participant. The fee covers buyer identification, online meeting organization and coaching.
Optional: 50 euro +VAT for translation and interoperation during meeting (excluded from 500 euro)
Invoicing only through Finnish entity
The event will be organized when minimum six companies participate.
Please note that cost of shipping products to China is not included in the fee.
Business Finland-Food from Finland will send invoice after all meetings are completed