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Webinar 12.1.2022

Food from Finland Kick Off 2022 Webinar

Place: Webinar
Time: January 12, 2022 9:00-11:45 EEST


More Information


Sari Paavilainen, Business Finland
sari.paavilainen (at)

Food from Finland program kicks off the 2022 activities on the 12th of January.

Challenging times are continuing, but we are striving for a remarkable increase of food and beverages export from Finland. Our 2022 activities will be mix of old and familiar and new and exciting to support export. Welcome to hear about the upcoming events and market opportunities.


Opening Remarks 
Mikko Käkelä, Managing Director, ETL

Finnish food industry international strategy and roadmap
Esa Wrang, Head of Food Program, Business Finland

Amazon Light Model project in Germany
Markus Varsikko, Dash Retail Consulting

Food from Finland program activities and events 2022
Annaleena Soult, Network Lead, Business Finland

Food Diplomacy, collaboration with Finnish Embassies
Pilot case: Embassy of Finland in Pretoria South-Africa
Kim Palhus, Tarinapata Oy
Jenni Kiilholma, Embassy of Finland South-Africa

11:05 –11:30
How to reach international buyers online
Aurelien van Berten, Wabel, France 

11:30 – 11:45
Questions & Answers.