In China, premium consumers shop high value-added pre-packaged food in selective retail chains. Frequently purchased food include but are not limited to dairy, meat, snacks, water, beer, liquor, confectionary, infant food, plant-based food, etc. Consumers receive product information through social media or online channels and shop offline according to daily routine. The promotional campaign includes digital promotion and offline sales. Selected products are well introduced to targeted consumers and the brands participate in multi-national activity with several European countries.
Registration and participation format
- Negotiation with retail chains July – August (retail price, purchase quantity)
- Marketing material and product shipping to retail chain warehouse August
- Start of digital campaign September
- Campaign location and period
Northern China
September/October, Beijing.
Number of stores:5
Retail Chain: Jenny Wang
Southern China (Guangdong and Hainan provinces)
November/December, Guangzhou, Dongguan, Foshan, Sanya, Panyu
Number of stores: 5
Retail Chain: Corner’s Deli
Duration of campaign – Products will be promoted for 21 days in total per chain, with 3 days of intensive sampling sessions per chain.
Who should attend?
- Only products already available on mainland China market, pre-packaged food targeting retail channel
- Local representative is available for negotiation
- Frozen product is possible
- Product shall be complaint with local market law such as taxation
Fee for participation
1000 EUR/ company
Note: Payment by e-invoicing in Finland
Rules of participation
- Due to the limitation of total number of products to be listed, the registration is applied by first come first served
- Each company will have 1-2 product in the campaign
- Each company will have maximum 1 product per chain
- Total 9 products from Finland
- same brand with different sized package is considered as 1 product
- same brand with product in different flavors is considered as 2 products
Special Note:
- The campaign is subject to changes such as COVID restriction in local market.
- In order to present an enriched offering from Finnish food industry, the minimum number of brands participating in this campaign is five, maximum of eight.
- Due to the limitation of total number of products to be listed, the registration is applied by first come first sarved.
Offline promotion
Jenny Wang – 9 hours with promoter for all selected products
Corner’s Deli – 9 hours with promoter for all selected products
Opening ceremony is targeted to
- 8000 impressions offline / chain
Online marketing exposure per chain: 100,000 impressions online (Through Wechat mini Program)
Marketing Material
- High resolution logo with transparent background
- High resolution Product picture
Further offline marketing material production will be announced during preparation phase.
Retail Chain – selected store locations
Jenny Wang (Beijing)
- Xin Guozhan Store
Xingyuan First Road, Shunyi District, Beijing, 50m south of Rongxiang Plaza - Jian’guo men Store (Beijing Friendship Store)
No. 17, Jian’guomen Street, Chaoyang District, Beijing - Lidu Store
Jiangtai Road, Chaoyang District, Beijing, Yard 1-10, No.2 - Yujing Store
Houshayu Town, Shunyi District, Beijing, 1F, Building 7, Wenyu Manor - Youshan Store
Yijing Garden Villa Club, Shunyi District, Beijing
Corner’s Deli (Guangdong: Guangzhou, Panyu, Dongguan) (Hainan: Haikou, Sanya)
- Canton Place Store
Guangdong, Guangzhou, Tianhe District, Zhujiang New City Kaixuan New World, Canton Place 97/99/101/120, East Gate - Panyu Four Seas City Store
Guangdong, Guangzhou, Panyu, No. 388, Nancunzhen, Hanxi Avenue East, Four Seas City Business Center West, LG2, 13-1 - Xinghe Store
Guangdong, Dongguan, Dongcheng East Road, Xinghe Chuanshuozhen, Fengtianxia, Bauhinia Mansion, 13-14 - Haikou Store
Hainan, Haikou, Longhua District, No. 21, World Trade Wangsha Road, Friendship World Trade City, 1FD003 - Summer Mall Sanya Store
Hainan, Sanya, Dadongchai Yuya Avenue, Summer Mall, F5
