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Seoul, South Korea 3.-4.5.2022

Green Day: Plant Based, Healthy and Sustainable Finnish Food for South Korean Market

Place: Networking visit to Seoul, South Korea
Time: May 3-4, 2022

Visit postponed to October


More Information


Jani Toivanen, Business Finland, South Korea
jani.toivanen (at)


Annaleena Soult, Business Finland, Helsinki
annaleena.soult (at)

Networking event and store visit to Seoul on May 3-4, 2022 targeting Korean buyers, product developers, and media.


  • To promote Finnish know-how, products and innovative ingredients to Korean B2B audience (buyers, product / business developers, media)
  • To generate business contacts, receive valuable feedback, and create business opportunities for Finnish food producers in South Korea
  • Give Finnish participants an understanding of the South Korean food market

To whom

  • Finnish food manufacturers with plant-based, healthy and sustainable products (consumer goods, horeca sector, ingredients)
  • Snacks, beverages, HMR, desserts, bakery products
  • Ingredients

A Two Day Visit Including

  • Introduction to Korean F&B market information session
  • Retail store visits for Finnish participants
  • B2B Networking & Matchmaking event with relevant Korean buyers

Program includes

  • Overview of Korean F&B market (incl. plant-based market development)
  • Visits to most relevant retail stores in Seoul
  • Face-to-face meetings with relevant buyers (B2B matchmaking) with company-specific individual tables & tasting

In case entering South Korea is difficult due to COVID-19 situation at the time, the event may be delayed or cancelled.

This event is free of charge. The participants will be in charge of their own travel expenses and potential freight cost.

Registration by March 13, 2022
Minimum number of participants 4 companies


South Korea is one of the largest F&B markets in Asia with high consumer purchasing power and a dynamic consumer market. Especially Korean consumers buy the most groceries online accounting for 19.7% of global e-commerce grocery market share, and being the 4th largest overall online shopping market in the world.

Finnish F&B products have a favorable image as premium, safe and high quality, matching well with the recent wellbeing trends that have seen demand for premium, healthy and organic food products.

EU-Korea FTA entered into force in 2011 and eliminates duties for nearly all of the EU’s agricultural exports. The tariffs for oats have also decreased significantly in the recent years, providing opportunities for Finnish oat exporters.