Networking event and store visit to Seoul on May 3-4, 2022 targeting Korean buyers, product developers, and media.
In case entering South Korea is difficult due to COVID-19 situation at the time, the event may be delayed or cancelled.
This event is free of charge. The participants will be in charge of their own travel expenses and potential freight cost.
Registration by March 13, 2022
Minimum number of participants 4 companies
South Korea is one of the largest F&B markets in Asia with high consumer purchasing power and a dynamic consumer market. Especially Korean consumers buy the most groceries online accounting for 19.7% of global e-commerce grocery market share, and being the 4th largest overall online shopping market in the world.
Finnish F&B products have a favorable image as premium, safe and high quality, matching well with the recent wellbeing trends that have seen demand for premium, healthy and organic food products.
EU-Korea FTA entered into force in 2011 and eliminates duties for nearly all of the EU’s agricultural exports. The tariffs for oats have also decreased significantly in the recent years, providing opportunities for Finnish oat exporters.