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Webinar 4.5.2022

Nordic Food: Access the US Food Service Channel

Time: 17:00-18:00 EEST
Place: Webinar


More Information


Sari Paavilainen, Business Finland, Helsinki
sari.paavilainen (at)


Elina Fahlgren, Business Finland, Silicon Valley
elina.fahlgren (at)

Entering the U.S. market can seem overwhelming, especially in the food and beverage industry. Mapping out the different players, understanding the cost structure and preparing for the unexpected can get complicated.

Food from Finland (Business Finland), Try Swedish (Business Sweden) and Business Iceland are organizing joint webinars during 2022 for Nordic food and beverage companies interested in the U.S. market, to provide Nordic companies with useful and practical insight into the market.

Learn about how to access the US food service channel together with Try Swedish, Business Finland and Business Iceland!

About this event

The Food Service Industry (coffee shops, restaurants, hospitality) in the U.S. was estimated at $800.1 billion in 2021 with Food Service accounting for about 45%-50% of total spending on food in the US. Do you want to find out more about the opportunities and how you can make it part of your strategy aside from grocery retail? Join us for a conversation on how to access the US food service channel.

To be successful it is important to understand the market trends, value chain, and consumers behavior.

This webinar will cover:
US food service industry market size and opportunity
Food service value chain layers and relevant partners
Trends in food service & the US consumer
After the webinar companies will be able to apply for a 30 minutes coaching session.