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Webinar 2.3.2022

Nordic Food US: Make your US trade show a success

Time: March 2, 2022 at 5 PM EET
Place: Webinar


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Elina Fahlgren, Business Finland, Silicon Valley
elina.fahlgren (at)

Sari Paavilainen, Business Finland, Helsinki
sari.paavilainen (at)

Entering the U.S. market can seem overwhelming, especially in the food and beverage industry. Mapping out the different players, understanding the cost structure and preparing for the unexpected can get complicated.

Food from Finland (Business Finland), Try Swedish (Business Sweden) and Business Iceland are organizing joint webinars during 2022 for Nordic food and beverage companies interested in the U.S. market, to provide Nordic companies with useful and practical insight into the market.

To be successful at a trade show, it is imperative for Nordic brands to be well prepared and have a clear target audience in mind. Many buyers will have tight schedules, so a well-honed pitch is imperative to get them to stop and listen.

Within this pitch it is important to consider how to best position a little known or unknown brand to the US audience to generate interest.
After capturing initial interest, it is very important to follow up on the contacts made.

To make sure Nordic brands are successful at upcoming US tradeshows this webinar will cover:

  • Define your target audience (specific types of organizations & individuals)
  • Pitch preparation towards a US audience with little time
  • Positioning of an unknown or little-known brand to generate interest
  • Follow up structure after the trade show to keep momentum