The workshop will be organized by Visit Finland in collaboration with the Medical Tourism Association and will bring together all the key stakeholders in medical tourism.
About MTA
The Medical Tourism Association is a Global Non-profit association for the Medical Tourism and International Patient Industry. The MTA works with healthcare providers, governments, insurance companies, employers and other buyers of healthcare - in their medical tourism, international patient, and healthcare initiatives. The MTA is also committed to raising consumer awareness of international healthcare options, and has specific initiatives designed to educate and increase the number of consumers who travel for healthcare.
Who Should Attend?
- Medical Service Providers
- Facilitators
- Hotels and other Participants from the Tourism Sector
Program
8:30-8:45 Registration & coffee
8:45-12:15 Workshop topics:
- Introduction to Medical Tourism
- B2C vs B2B vs B2G
- Marketing and Business Development
- Analysis of Regional Markets
- Health Insurance and Medical Tourism
- Characteristics of Medical Travelers
- The Purpose and Functions of a Medical Travel Program or International Department
- Medical Travel Care Continuum (MTCC): Processes & Best Practices
- The Importance of the Patient Experience in Medical Travel
- The Important Role of Hotels and others Hospitality services in Medical Travel
- Building a Sustainable Medical Travel Destination in Finland
12:15-13 Light lunch and discussion
Participation to this workshop is FREE of charge but requires registration by August 15th.
