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Orlando, FL, USA 2.-6.12.2019

The USTOA 2019 Annual Conference and Marketplace

Omni Orlando Resort at ChampionsGate in Orlando, Florida, USA


Further information

If you have any questions about Visit Finland activities and co-operation in USA and with USTOA, please contact


Tarja Koivisto
tarja.koivisto (at)

Heli Mende
heli.mende (at)

If you have any questions about USTOA conference & market place, please see  or
email: conference (at)

USTOA Conference and Marketplace 2019

USTOA, the US Tour Operators Association is one of the most important and most prestigious travel industry associations in the US and USTOA members account for a sizeable portion of the tour operator market in North America.

USTOA's Economic Impact in the US Travel Industry

The travel industry is a vast, complex, and lucrative business in the US. The amount of revenue contributed to the U.S. tour operator industry by USTOA active members in 2018 was nearly 19 billion USD. USTOA has 55 active member companies which represent 165 tour operator brands. In 2018 9.8 million consumers traveled with USTOA active member tour operators.

Who are USTOA Members?

In order to become an active member of USTOA, tour operators must have been in business for at least three years and provide 18 industry references. In addition, active members must participate in the USTOA $1 million Travelers Assistance Program - recognized as the strongest of its kind in the industry – by posting a USD $1 million security to be used solely for reimbursing consumers in the case of bankruptcy or insolvency.
A complete list of USTOA Active members

US based tour operators can apply for active membership. All others can apply for associate membership. All new Associate Membership applications MUST have TWO sponsor companies indicated on their application before it is submitted. One of the two sponsor companies must be a current Active Member and the other can be a current Associate Member. The sponsors will be contacted for a reference. Companies desiring to apply for Associate Membership who have no prior business dealings with Active or Associate Members, should contact the office of USTOA directly to discuss alternatives to this sponsorship requirement. The Associate Member annual dues per company are $950 per calendar year and are not prorated.

More information about USTOA membership 

Visit Finland at USTOA

Visit Finland together with The Scandinavian Tourist Boards recognize the importance of working with the US travel industry to create greater awareness of Scandinavia as a travel destination. Finland and Scandinavia remain a relatively unfamiliar region for American consumers who tend to consult and book more complex, multi-destination and overseas travel with a tour operator or through a travel agent. The Scandinavian Tourist Boards partnership with USTOA this year builds on our successful partnership in previous years and once again will offer our partners the exclusive opportunity to directly showcase their products and services to USTOA Active Members at the USTOA Annual Conference and Marketplace.

The USTOA 2019 Annual Conference and Marketplace

The 2019 USTOA Annual Conference & Marketplace will take at the Omni Orlando Resort at ChampionsGate in Orlando, Florida. All activities, both social and professional, are planned to give Associate Members plenty of opportunities to meet with some of America's most respected and renowned tour operators.

Active Members – Monday, December 2 to Friday, December 6, 2019
Associate Members – Tuesday, December 3 to Friday, December 6, 2019

Participation fee with Visit Finland

Price, total 2825$ + 600€ / company / 1 person

  • The price consists of the USTOA Associate Membership fee 950$, the conference fee 1875$ NOTE! needs to be paid by 31August. And the Visit Finland fee 600€, that covers the sponsorship of the Active Member Dinner

2nd person from the same company 1875$ + 600€

Registration fee does not include your hotel accommodations or travel expenses. All delegates must represent a company or organisation which is a member in USTOA (active or associate).