Visit Finland will publish a new guide Health Travel ABC targeted for health care and travel companies interested in attracting international health travelers.
The guide and this webinar aim to “awake and shake” Finnish health care companies still in doubt whether or not to join the international marketplace as well as introduce this "niche" segment to Finnish travel companies looking for new customers.
This webinar aims to provide a broader picture of health travel and practical guidelines for when you decide to conquer this emerging global market. It is estimated that Finland welcomes 4,000 patients per year which is just not enough, considering that Finland ranks as the 6th best health care system in Europe (Euro Health Consumer Index 2017). Collaboration on national level helps to design more attractive health travel products and promote Finland's image as a top health care destination.
Agenda
Welcome & greetings from Visit Finland
Päivi Antila, Manger, Health Travel
What it takes to become a successful medical tourism destination and where are we now in Finland?
Prof. Dr. Kai Illing & Leila Kresic-Juric, HTI Partner
Collaboration is the key - What kind of partners Finnish clinics need to succeed?
Prof. Dr. Kai Illing & Leila Kresic-Juric, HTI Partner
Ilpo Tolonen, CEO, Docrates Cancer Center
What it takes to become a medical tourism facilitator?
- What medical travel facilitators do and how they earn their money?Prof. Dr. Kai Illing & Leila Kresic-Juric, HTI Partner
- Why Luova Finland chose to focus on health travel?
Sanja Heininen, Creative CEO, Luova Finland
Coffee break
Medical hotels and Healthy Climate Resorts – emerging business opportunity?
Prof. Dr. Kai Illing & Leila Kresic-Juric, HTI Partner
Clinic Helena + Kruunupuisto: Local partnerships
- Meri Tiirinki, Head of International Business, Kruunupuisto
- Helena Puonti / Jenni Eronen, Clinic Helena
Conclusions & recommendations
