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Virtual event 27.10.2020

USA Roadshow 2020

Virtual sales event 


Further information

Tarja Koivisto
tarja.koivisto (at)


Visit Finland is organizing USA roadshow this year virtually. This virtual sales event takes place on 27th October and is complimentary for the Finnish suppliers who originally did register to April 2020 roadshow.

Since last March we have conducted i.a. numerous webinars to US tour operators and travel advisors. The attention from US buyers has been extremely positive and the message is that US travelers are looking for new destinations in Europe and Nordic countries are extremely interesting. Finland is a new, fresh and safe alternative to more mature destinations.

Finland has also received a lot of positive media attention which is helping us to promote Finland as a desirable travel destination.

Each supplier will have:

  • A booth where they can upload plenty of sales material; videos, brochures, sales flyers, etc. The buyers can immediately forward the sales material to their respective clients by e-mail. Or post material on Facebook or Twitter. They can also download the material for themselves. Each booth has a multiple/Simultaneous Chat functionality. Each supplier can have up to three booth reps; each can handle multiple chats simultaneously.

  • A set of 20 face to face live scheduled meetings. The meeting rooms are powered by ZOOM with all the functionality including video, screen share, messaging, etc.

  • Access to Networking Lounge: An all-access lounge will always be available to take a break, connect with others and network.

The event will stay open 2 weeks after the actual event day. US buyers will have the possibility to return to all this sales material during these 2 weeks.

The aim is to have 450-500 buyers attending the event during the actual event date.

Visit Estonia will be our partner in this roadshow.