Business Finland is operating the Finland Pavilion in connection with the Tokyo 2020 Summer Olympics and Paralympics. The pavilion is centrally located in the host city Tokyo, on the site of the Finnish Embassy in Japan. Finnish companies are currently being sought as partners for the project.
The aim of the pavilion is to provide Finnish companies with the opportunity to create new business in Japan and gain new contacts in the market. The goal is also to strengthen Finland’s attractiveness for tourism and investments by strengthening its positive country image.
The pavilion will be constructed on the site of the Finnish Embassy in Japan, which has the advantage of a central location in the heart of Tokyo. During the Olympic and Paralympic Games, the pavilion will serve as the official National Hospitality House of the Finnish teams. The pavilion will be visited by the official delegations of the Finnish state, the Finnish Olympic Committee and the Finnish Paralympic Committee, top athletes and Olympic tourists.
Japan is Finland’s third largest trading partner from the non-European countries after the United States and China. In 2017, exports to Japan increased by 28 percent to a record high of EUR 1.3 billion. The exports of Finnish companies to Japan will be facilitated in the future by the Free Trade Agreement (EPA) signed in July between the EU and Japan. The agreement is due to enter into force in February 2019.
“Japan is an interesting market for Finnish companies and the forthcoming Finland pavilion presents an opportunity to make Finnish know-how visible in the market. Japan’s focus areas for the Tokyo Games are renewable energy solutions, circular economy, artificial intelligence, new technologies of the future and robotics, so solutions related to these are particularly of interest. In addition, clean Finnish food, solutions related to wellbeing, active innovation activities and Finland as a travel destination are interesting themes in Japan,” says Pekka Laitinen, Senior Advisor at Business Finland’s Tokyo office.
The Tokyo Summer Olympics and Paralympics offer businesses a unique opportunity to gain global visibility for their know-how. The project is currently seeking business partners of different sizes, who can even influence the planning of the event and the space.
“The events related to the Games will form a unique whole, and the eyes of the whole world will be on Japan. By becoming a business partner, Finnish companies can take full advantage of this major event and the related visibility,” says Petri Tulensalo, Head of Sports Cluster, Business Finland.
A similar type of concept was implemented for the 2016 Rio Olympics, during which over 35,000 people visited the pavilion. The Finland pavilion in Tokyo differs from the Rio concept in that the pavilion activities can be continued, if needed, further into the autumn after the Olympics in the form of various business theme days, weeks and export promotion campaigns.
Petri Tulensalo, Head of Sports Cluster, Business Finland
petri.tulensalo (at) businessfinland.fi, +358 40 343 3437
Pekka Laitinen, Senior Advisor, Business Finland, Tokyo
Pekka.laitinen (at) businessfinland.fi, +818 05 172 5984