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News 04.05.2018

Personalized health program begins

Business Finland is launching a new program in the area of health. The programme will involve the creation of new international business and innovations for personalized healthcare platforms, and attract foreign investment to Finland. The aim is for Finland to become a global pioneer in the provision of personalized health by 2025.

The focus is on the use of data for the promotion of health and wellbeing. The maintenance of health, prediction of illnesses and personalization of care can be promoted by combining information from various sources such as genome, healthcare and biobank data, or lifestyle data collected by individuals themselves. The underlying principle is that the varied use of health information will benefit both individuals and society as a whole.

"Personalized health means taking account of individual preferences, as well as selecting the best care for each person. For example, the best approach to maintaining one's own health can be found for everyone, whether it be a smart device, supportive peer group or the social media. Individualised healthcare applications are a huge opportunity for exporting Finnish expertise to the world, as well as improving the wellbeing of each and every one of us," sums up Pekka Simula of Herantis Pharma, Chair of the Business Finland Advisor Board in the theme area of health.

"The new program offers the entire range of Business Finland services for the benefit of Finnish businesses. The program offers tools for building business ecosystems, as well as increasing exports, innovations and foreign investments in Finland. The programme will enable us to implement the health sector growth strategy by boosting growth and competitiveness," says Minna Hendolin, Senior Director of Business Finland.

The program has been prepared in close cooperation with companies, research organisations and stakeholders. The preparations involved charting the needs of actors in Finland's health and wellbeing sector, as well as the kinds of measures desired from the program.

The new program will be introduced at events such as the Health Tuesday event  on 8 May 2018 (including a webcast) and the HealthBio conference in Turku on 5 to 6 September 2018.

Further information

Minna Hendolin
minna.hendolin (at)
+358 (0)2950 55665

Harriet Gullstén
+358 (0)2950 55776
harriet.gullsten (at)

Outi Tuovila
+358 (0)2950 55279
outi.tuovila (at)

Personalized Health Program

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