Finland is a frontrunner in the field of circular economy in many ways. It was the first country in the world to release a national circular economy road map, and the first World Circular Economy Forum (WCEF) was held in Helsinki in 2017. Many world-class Finnish enterprises and emerging start-ups have been adopting circular economy approaches in the business development to achieve a more sustainable future.
In June 2019, eight journalists from Australia, Hong Kong, Indonesia, Malaysia, Singapore, Sri Lanka, Thailand and Vietnam were invited to Finland by Finnfacts/Business Finland and the Ministry of Foreign Affairs on the theme: Circular economy– Finland’s solutions for a sustainable society. During the media tour journalists got to join the WCEF conference, interview experts, and visit companies that offer innovative sustainable solutions.
Journalists have shown strong interests in subjects such as how to replace plastics and cottons with new innovative materials, and how Finland has managed to build a healthy ecosystem that encouraged close cooperation between the public and the private sectors. Some daily practices that are taken for granted in Finland, could be very interesting for international journalists. One example being the waste recycling system in every residential building.
The result of this media tour included 15 articles. The circular economy framework and solutions from governmental organisations, cities, and companies were presented. Journalists also sought good models from Finland as references to their home countries. One journalist presented solutions to combat food waste both from Finland and her home country in the article.
Below are what journalists taking with them from the media tour in Finland:
Malaysia
The Star: There’s a Finnish company that wants to replace plastic completely (2019.7.18)
The Star: This delicious food came from produce that had been thrown away (2019.6.18)
The Star: The food waste-climate change connection (2019.6.18)
Vietnam
Vietnam Investment Reviews: Circular model for our planet (in print, 2019.5.)
Vietnam Investment Reviews: WCEF 2019 Seeking Solution For Sustainable Development (in print, 2019.6.)
Vietnam Investment Reviews: Setting course for a circular economy (in print, 2019.6)
Vietnam Investment Reviews: Raising plastic waste practice (in print, 2019.6)
Thailand
Daily News Newspaper: "ฟินแลนด์"ก้าวไปข้างหน้า ด้วยคลังสมองคุณภาพ... อ่านต่อที่ี่ (2019.6.16)
Finland is advanced in quality education
Daily News Newspaper: โลกยุคใหม่ลดมลพิษ ด้วยแนวคิด"เศรษฐกิจหมุนเวียน"... อ่านต่อที่ ี่ (2019.6.30)
Singapore
GovInsider: How Finland plans to build a zero waste economy (2019.6.13)
Govinsider: Helsinki wants to be a global model to tackle climate change (2019.7.16)
Hongkong
Harbour Times: Circular Economy Part I: Planning ahead (2019.6.16)
Feature: Reinventing libraries (in print, 2019.10.)
Sri Lanca
Daily Financial Times: Redefining growth, ‘Circular Economy’ gains traction globally (2019.9.12)