Olemme keränneet Suomen matkailuelinkeinolle ajankohtaista tietoa, tilastoja ja muuta hyödyllistä materiaalia Belgiasta matkailumarkkinana.
Travel is basically possible but due to suboptimal COVID-19 situation in the world, it is largely difficult. Travellers have to fill out a Passenger Locator Form-document and do a self assesment. Depending on the travl destination, they might have to also do a COVID-19 test either before departure or after arriving back home to Belgium. Almost the whole world is marked on colour orange or red for the Belgians. Interactive map can be found here: Covid map & travel advice
Quarantine rules: There is a minimum of 5 day quarantine when coming from a risk country, and it will be continued to 14 days unless there is a negative COVID-19 test.
Quarantine means staying indoors (including garden or terrace) in a single place, which must be specified in advance via the Passenger Locator Form. This can be a private address (with family or with friends), or another place to stay, such as a hotel. If the person falls ill, all members of the same household are close contacts. During this period, contact with other people, including people in the same house, must be completely avoided (always keep a distance of 1.5m).
Flights: Finnair BRU-HEL - 3 x weekly
60% of all Belgians did not go abroad last summer. Holiday in home country is recommended. People are recommend to avoid big crowds and mass tourism. Nature, safety and hassle-free travelling might be the decisive factors to the future travels.
Belgians usually go to holiday to France, Spain and Holland (Germany and Italy are on the 4th and 5th place). Now, if the travel is not allowed to these countries, they might look for new places to go. But changing your mind always needs energy, so I think they first need to see the positive side of travelling before they would book (hassle-free, safe, beautiful nature).
The consumer confidence has improved and deteriorated at the same rate as the COVID-19 pandemic.
Consumption behaviors during the coronavirus pandemic
From January to March 2020, an increasing share of Belgian consumers notably believed it was the right time to save money. Indeed, in March, for the first time in two years, consumers believed it was not a good time to make major purchases. Ultimately, confidence is bound to vary alongside with the consumer's perception of the coronavirus crisis. For instance, in March 2020, sales of certain products such as hand-sanitizers or toilet paper have skyrocketed due to the public's perception of the pandemic. (Statista.com).
Group travel is likely to return only later and conference travel the last... First are family, couples and small groups. Nature destinations, smaller cities. Smaller hotels, smaller safaries are likely to benefit. Trips are booked now on a short notice because planning does not make sense.
What might be likely, is that people travel as soon as they can, as happened in the summer, in this short time, when travelling was possible.
Young people, upper middle class, people who can afford will start traveling first.
Travelling is less risky, so that might be preferred.
Winter 2020-21: Winter travel could potentially happen, in case it is allowed. Lapland could be a solution for people who look for peace, nature, sport opportunities and safety.
After-ski is largely cancelled in the whole central Europe, so in that sense we do not have to compete with the other ski resorts with that.
Switzerland is having a corona-safe-label that the ski resorts for example can earn. It will not take long, that the other countries copy it too. Maybe this could benefit Finland too.
Finland's USP's: Space, beautiful nature, aurora borealis, huskies, snow-guarantee (for winter). Space, exceptional culture, beautiful nature (summer).
Belgium already has a rather concentrated market. We do not expect a dramatic change in distribution channels.
Products/regions of interest: Lapland for winter, cottages in Lakeland or in archipelago.
Saksa, Itävalta, Sveitsi, Alankomaat, Belgia, Luxemburg