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Ajankohtaista tietoa Saksan matkailusta

Olemme keränneet Suomen matkailuelinkeinolle ajankohtaista tietoa, tilastoja ja muuta hyödyllistä materiaalia Saksasta matkailumarkkinana.

Current situation

From mid of October it is not possible anymore to travel between certain regions in Germany. Bigger cities such as Berlin, Frankfurt, Bremen are risk regions. For traveling abroad it also depends on which travel bans the destination country has.

Quarantine rules: It depends on the regions.

  • Berlin and other cities have restrictions of alcohol selling is restricted after 23 o'clock
  • late shops and gas stations are not allowed to sell alcohol/convenient products from 11 pm to 6 am
  • after 11 pm not more than 5 persons are allowed to be together outside
  • private parties with more than 10 people are not allowed
  • in many regions hotels are not allowed to accommodate due to the rising cases of corona infections
  • when travelers from risk areas are traveling to Germany, they have to present a negative corona test or go home/to the destination - immediately after arrival and isolate for two weeks (quarantine at home).Rreport to the local health department is required immediately. The corona test result must not be more than 48 hours old. The federal and state governments have agreed on these regulations.
  • quarantine time has been reduced from 14 to 10 days

Finnlines operates between Travemünde and Helsinki
Lufthansa flies Frankfurt - Hesinky daily, Stuttgart - Helsinki daily
Finnair daily from Berlin to Helsinki, several times a week from Dusseldorf, Hamburg, Stuttgart, Munich etc. to Helsinki
Ryanair flies from Memmingen to Lapeenranta - was supposed to start end of october - now it seems as if flights from march 2021 are possible

Consumer behaviour

Germans are curious. Some want to travel, some wait and do not travel until the situation is more clear. Situation is uncertain. Those who travel in winter time to Lappland, won't probably book via Tour Operators, so the situation for those is bad.

Germany is in its worst recession since World War II. The post-pandemic recession is estimated at -6% of GDP in development. There are many uncertainties, this affects the market. It is clear that consumer confidence has fallen; The GfK index fell by 9.7 in December to -18.9 in June, the second largest decline in the history of the index. The biggest was in May 2020.

Tourism and gastro sektor is suffering bad also enternainment and events and transport.

Future outlook

Two big trends already exist:
1. Business travel has changed permanently. Virtual replaces business travel. Even before the corona, commuting was on the decline: shorter trips and fewer participants. The reduction is estimated to be 2/3 of the pre-crisis level.
2. The authentic nature experience rises. Consumers will find nature during a pandemic and this will be followed by a permanent trend. Hiking and biking are in full swing at the same time as big tourist centers and cities are taking the most wing.

Domestic demand has more than tripled in resorts on the Baltic coast, among other things, and sales are not expected, as larger accommodations are only allowed to sell 60% of the total capacity.

Tour tourists and destination tourists seeking self-catering accommodation come first.
At present, at-risk groups and families with children with young children are estimated to remain close to home.

Summer 2020: The opening up of tourism to Finland came rather late, so many consumers do not go on long trips abroad in a pandemic situation. As we recover air and ship capacity, we expect volumes to increase in the same proportion. There was traveling to Finland in summer, when borders opened again for leisure travel. But as groups are not traveling at all, it was not a big amount of travelers going to Finland.

Winter 2020-21: It really depends on the travel restrictions by Finnish government. If travelers have to pay for two COVID-19 tests, nobody will travel, but if the Finnish test will be taken over by the Finnish state, then winter freaks might still want to travel. Tour operators however do not expect much income this winter - if charter flights will not operate this winter, it looks really bad for the tourism in Finland - at least with travelers from the DACH market.

Finland's USP's: Lots of space, nature, slow elements: relaxation in nature, Finnish well-being and security. Arctic elements can be emphasized to strengthen the USP. Lots of accommodation close to nature. Easy to keep distance not only 2 meters, but 200 meters from each other - safe feeling for travelers with healthy fresh air.

Travel trade update

In the distribution channels, this pandemic leaves a lasting mark. In the midst of a pandemic, they are difficult to assess. At worst, it is estimated that 70% of tour operators and travel agencies go bankrupt. A lot depends on how trips can be made and where. Short-time work is the new normal within the travel industry - especially with tour operators and travel agencies.

Many tour operators had no income since march, especially specialists for certain countries.

Nature attractions are rising. There was a lot of demand for Lapland upcoming winter. Now, it looks quite bad as borders are still closed and nobody knows, if it really will be possible to travel end of November to Lapland.

We also believe that the market will return to about 2/3 of 2019 from 2021, if it has been possible to react correctly to travel uncertainties.

Updated 15.10.

Saksa matkailumarkkinana

Saksalaiset ovat matkailijakansaa ja kaikille tuotesegmenteille löytyy omat asiakkaat. Trendinä ovat yhä lyhyemmät lomat, joita tehdään useampi vuodessa.

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Edustajamme markkinalla

Director of Visit Finland (DACH & BENELUX)
Jyrki Oksanen

Saksa, Itävalta, Sveitsi, Alankomaat, Belgia, Luxemburg