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Ajankohtaista tietoa Saksan matkailusta

Olemme keränneet Suomen matkailuelinkeinolle ajankohtaista tietoa, tilastoja ja muuta hyödyllistä materiaalia Saksasta matkailumarkkinana.

Current situation

November 2nd a lock down light was called out in Germany. After that a real lock-down was called out and is still going on. Only one household is allowed to visit another.

Quarantine rules: 

  • Schools and kindergardens are closed. Emergy-openings are in place - for instance for people with system relevant jobs or families that cannot handle teaching their children at home at all.
  • Home office - where possible - is decreed.
  • No moving further than 15 km distance (except Berlin)
  • Only gocerie stores, pharmacies are open
  • Restaurants are closed since November 2nd
  • Alcohol consumption and selling (to-go-selling of mulled wine for example) on the streets is prohibited
  • Only operation masks and FFP-2 masks are allowed to wear in shops and public transportations.

 

Finnlines operates between Travemünde and Helsinki
Lufthansa flies Frankfurt - Hesinky daily- sundays 2x, Stuttgart - Helsinki daily
Finnair flights - 3x a week BER-HEL, 2x a week: DUS,HAM, FRA, MUC etc. to HEL
Easyjet starts flight plan to HEL in July 2021
Ryanair flies from Memmingen to Lappeenranta - was supposed to start end of october -no flights at the moment

Consumer behaviour

No traveling possible at the moment. Germans however cannot wait for the summer to begin - hope is to have a big amount of Germans having vaccines and therefore are able to travel again

Germany is in its worst recession since World War II. The post-pandemic recession is estimated at -6% of GDP in development. There are many uncertainties, this affects the market.

It is clear that consumer confidence has fallen; The GfK index fell by 9.7 in December to -18.9 in June, the second largest decline in the history of the index. The biggest was in May 2020. Tourism and gastro sektor is suffering bad also enternainment and events and transport.

Future outlook

Two big trends already exist:
1. Business travel has changed permanently. Virtual replaces business travel. Even before the corona, commuting was on the decline: shorter trips and fewer participants. The reduction is estimated to be 2/3 of the pre-crisis level.
2. The authentic nature experience rises. Consumers will find nature during a pandemic and this will be followed by a permanent trend. Hiking and biking are in full swing at the same time as big tourist centers and cities are taking the most wing.

Domestic demand has more than tripled in resorts on the Baltic coast, among other things, and sales are not expected, as larger accommodations are only allowed to sell 60% of the total capacity.

Tour tourists and destination tourists seeking self-catering accommodation come first.
At present, at-risk groups and families with children with young children are estimated to remain close to home.

Winter 2020-21: No traveling to Finland - borders closed.

Summer 2021: Yes, if borders open again and travelling is possible, people will travel - Finland has the best premises - freedom, space, nature, good food

Finland's USP's: Lots of space, nature, slow elements: relaxation in nature, Finnish well-being and security. Arctic elements can be emphasized to strengthen the USP. Lots of accommodation close to nature. Easy to keep distance not only 2 meters, but 200 meters from each other - safe feeling for travelers with healthy fresh air.

Travel trade update

In the distribution channels, this pandemic leaves a lasting mark. In the midst of a pandemic, they are difficult to assess. At worst, it is estimated that 70% of tour operators and travel agencies go bankrupt. A lot depends on how trips can be made and where. Short-time work is the new normal within the travel industry - especially with tour operators and travel agencies.

Many tour operators had no income since march, especially specialists for certain countries.

Nature attractions are rising. There was a lot of demand for Lapland upcoming winter. Now, it looks quite bad as borders are still closed and nobody knows, if it really will be possible to travel end of November to Lapland.

We also believe that the market will return to about 2/3 of 2019 from 2021, if it has been possible to react correctly to travel uncertainties.

Updated 3.2.

Saksa matkailumarkkinana

Saksalaiset ovat matkailijakansaa ja kaikille tuotesegmenteille löytyy omat asiakkaat. Trendinä ovat yhä lyhyemmät lomat, joita tehdään useampi vuodessa.

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Edustajamme markkinalla

Director of Visit Finland (DACH & BENELUX)

Jyrki Oksanen

Saksa, Itävalta, Sveitsi, Alankomaat, Belgia, Luxemburg

Specialist

Ulla Sperling

+4917643915335

DACH, Europe West