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Ajankohtaista tietoa USA:n matkailusta

Olemme keränneet Suomen matkailuelinkeinolle ajankohtaista tietoa, tilastoja ja muuta hyödyllistä materiaalia USA:sta matkailumarkkinana.

Current situation

EU Schengen area travelers are prohibited from entry to the United States (Level - 4 Travel advisory).

All air passengers coming to the United States, including U.S. citizens, are required to have a negative COVID-19 test result or documentation of recovery from COVID-19 before they board a flight to the United States. See the Frequently Asked Questions for more information. If you are arriving on a direct flight to the United States, your test must be done within the 3 calendar days before your flight to the United States departs. If you are arriving to the United States via one or more connecting flights, your test must be done in the 3 days before the first flight in your itinerary, but only if the connecting flights were booked as a single passenger booking with a final destination in the United States and any layovers no longer than 24 hours. If your connecting flight to the US was booked separately or a layover in your itinerary lasts longer than 24 hours or your travel is disrupted and you leave the airport, you will need to get tested within the 3 days before your flight that arrives in the US.  You will need a viral test (NAAT or antigen test) to determine if you are currently infected with COVID-19.

Masks are required on planes, buses, trains, and other forms of public transportation traveling into, within, or out of the United States and in U.S. transportation hubs such as airports and stations.

State, local, and territorial governments may have travel restrictions in place, including testing requirements, stay-at-home orders, and quarantine requirements upon arrival. For up-to-date information and travel guidance, check the state or territorial and local health department where you are, along your route, and where you are going. Prepare to be flexible during your trip as restrictions and policies may change during your travel. Follow all state, local, and territorial travel restrictions.

If traveling by air, check if your airline requires any health information, testing, or other documents. Local policies at your destination may require you to be tested for COVID-19. If you test positive on arrival, you may be required to isolate for a period of time.
(Source: CDC)

Quarantine rules

After you travel:
- Get tested with a viral test 3-5 days after travel AND stay home and self-quarantine for a full 7 days after travel.
- Even if you test negative, stay home and self-quarantine for the full 7 days.
- If your test is positive, isolate yourself to protect others from getting infected.
- If you don't get tested, stay home and self-quarantine for 10 days after travel.
- Avoid being around people who are at increased risk for severe illness for 14 days, whether you get tested or not.
- Follow all state and local recommendations or requirements after travel.
(Source: CDC)

Flight connections: Finnair plans to resume direct flights to New York March 6, Chicago April 30 and Los Angeles in June 2021. We also need to closely look at the other One World Airlines and the options they provide. American Airlines and British Airways have been operating flights from New York to London Heathrow and American Airlines has been flying from their major hub Dallas to London as well. Those flight connections will continue and hopefully we will be seeing more Oneworld connections to Europe later this year. Also SAS is operating Newark - Copenhagen and Icelandair is planning to start ramping up their network.

Consumer behaviour

Safety, sanitazion, cleanliness and healthcare available in the destination will be major factors for the US travelers once they can travel again. Airlines are also expected to execute procedures that ensure safe travel.

USA started the vaccination programs in all states in December 2020 and President Biden's administration's goal is to vaccinate 100 million people by end of April. The leading government health advisor has commented that 70-85% of the US population needs to be vaccinated before all the restrictions can safely be lifted.

Consumers have concerns related to the different test requirements as well as the speed of vaccinations and the vaccination protocols in general. However, experienced travelers are eager to start traveling as soon as possible.

U.S. consumer confidence rose in January as Americans became more optimistic about the future. U.S. economic growth will rebound to 4.6% in 2021 from a contraction of 3.5% in 2020, powered by a resumption of business activity and coronavirus rescue spending. (Sources: Reuters, Congressional Budget Office)

Future Outlook

FIT travel will be growing and in escorted tours the group sizes will be smaller. It is possible that there will be more interest in mono-destination tours vs multi-country tours. Travelers are choosing the service providers based on most flexible terms. Interest towards nature based travel is growing.

USTOA tour operators and Virtuoso travel advisors are reporting that there is growing interest towards Finland and similar new off the beaten path destinations amongst the high end travel segment.

First ones to start to travel internationally and long haul from the US are the high end travelers and especially FIT travelers and small private groups (families, friends). Domestically and within the Americas the first ones to start to travel will be the younger generations and very affluent travelers who can afford private jet trips.

Summer 2021: Based on current pandemic situation, it looks like that the travel from US to Finland will not be possible until late summer 2021

Travel is expected to resume by winter season 2021-2022.

Trends & opportunities
- Nature based experiences
- Winter wonderland and northern lights experiences
- Special accommodations
- Local culture
- Finland´s geographical location close to Scandinavia, the Baltics and Russia. 

Travel trade update

The tourism industry in the US is reporting that new bookings are now coming in for Q4/2021 and for 2022. The hopes are that USA and EU countries would open borders by August-September.

The message from tour operators also was that right now it would be very helpful for them to get information and guidelines from destinations and suppliers:

  • When is travel possible?
  • Is the destination ready to welcome back?
  • What is the resident sentiment towards travellers?
  • What safety regulations and sanitazion protocols are implemented or planned in the destination (hotels, transportation, restaurants, other services).
  • What has changed in the destination? Are the same services available as before crisis?
  • Honesty and transparency is important.
  • Flexible cancellation and change policies (same policies for everyone).

The tour operators have revised their terms & conditions to better reflect the current situation.

Interesting products in winter: Northern lights, glass igloos and aurora cabins, snow activities for high end FIT and small groups. Also private jet travel.

Interesting products in summer: FIT and small group tours combining city, culture and nature.

Updated 3.2.

USA matkailumarkkinana

Matkailu USA:sta Suomeen kasvaa hyvin. Amerikkalaisia kiinnostaa suomessa erityisesti hyvätasoiset erikoismajoitukset ja elämykset sekä suomi osana Pohjoismaiden ja Baltian kiertomatkaa.

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Edustajamme markkinalla

Account Manager

Päivi Hobbs

+358 40 546 8345

Iso-Britannia, USA


Commercial Counsellor / Head of Visit Finland, North America

Heli Mende

+358 40 343 3376